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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: client relationships
Advertising and Marketing Research
Endurance and Insight: Research Resilience with Ray Poynter
Natalie Pusch
Senior Content Producer at Greenbook
Research Methodologies
The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Vittorio Raimondi
Managing Director at Foresight Strategy
The Data Story Coach
The “S” Word – Part 2: One Selling Step at a Time People!
Editor’s Note: For all of our partners with an insights industry product, platform, or service to sell, please read this piece. Simon talks about doin...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Mastering Insights Communications
Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
Lucy Davison
Founder and Managing Director at Keen as Mustard Marketing
Focus on APAC
Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
Research Methodologies
What Does It Take to be a Good Moderator?
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
Amber Tedesco
CEO at RIVA Market Research and Training Institute
Focus on APAC
Evolving Client Side Research for Innovation
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...
Simon Edwards
Head of Customer Research, Insight and Analytics at ANZ Bank
Research Methodologies
How to Build Confidence in Innovative Research
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
LevelUP Your Research
How to Build a Better Business Relationship
Three universal truths for successful client relationships.
Joel Rubinson
President at Rubinson Partners Inc
Focus on APAC
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Gain & Retain®
The Corporate Turnaround and the Insights Messenger: Shoot at Will
Marketing research as an agent for real change.
Ken Roberts
Chief Innovation Officer at Forethought
Becki Gonsalves
Marketing & Communications Consultant
CEO Series
Interview with Alex Hunt and Crispin Beale of Behaviorally
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
Mastering Insights Communications
How to Talk to Me: What Clients Really Think of Your Marketing
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder and Managing Director at Keen as Mustard Marketing
Behavioral Science
Getting It Right with Zain Raj
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
Insights Industry News
The Growing Disconnect Inside Market Research
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
Achieving Success in Insights – Ford Motor Company
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Gregg Archibald
Managing Partner at Gen2 Advisors
Insights Industry News
Avoiding the “Pivot” and Other Project Manager Secrets Revealed
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
Insights Industry News
Doing More For Less: Are You Looking For a Partner or a Supplier?
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
GRIT Insights Practice: Satisfaction with Suppliers
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Research Methodologies
Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
Steve Henke
What is Brand Tracking?
Learn more about brand tracking. Plus resources to start your brand tracking study.
Molly Purcell
Digital Marketing Specialist at GreenBook
The Numbers Are In: 5 Important Attributes to Consider when Selecting a Market Research Partner
Important considerations in strengthening MRX partnerships.
Lev Mazin
CEO at AYTM
Research Methodologies
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Researchers Should Do More Market Research
Join us in going back to the basics of market research.
Jan Zwang
Sr. Market Manager & Customer Insights at VodafoneZiggo
Brand Strategy
Your 2 Step Recipe to Creating an ROI Partnership
Simon Chadwick & Andrew Cannon on “ROI Partnerships”.
Simon Chadwick
Research Methodologies
Beyond DIY Tools: Building Client Relationships by Activating Research
Technology is changing how we manage client relationships.
Rebecca Brooks
Research Technology (ResTech)
Technology vs Relationships: The Struggle is Real
Keeping clients happy is often times more complicated than offering the simplest technology solutions.
John Bird
Executive Vice President at Infotools
Insights Industry News
Seven Principles of UX Design for Market Researchers
An overview the basic principles of UX design for market researchers
Emma Galvin
Creative Designer at Northstar Research
Retailers are from Mars, Suppliers are from Venus
How a common “language” can unlock client and supplier collaboration.
Roger Jackson
Insights Industry News
Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level
The brand building benefits of approaching B2B with more emotional appeal
Kate Dennis
Founder & Head of Insights at Open Door Insights
Growing Your Insights Business
The Buyer Journey: How Insights Buyers Choose Suppliers
An innovative core business is key to be on the path-to-purchase for clients.
Laura Livers
Chief Executive Officer at Focus Pointe Global
Insights Industry News
7 Ways to Level the Playing Field with the Giant Research Firms
Learn how small research agencies can compete with market research “global giants”.
Peter Zollo
Insights Industry News
Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
Research Methodologies
Marketing Research Methods: Shhhh! Just Listen…
Listen for what is said, but also what is not said but which begins to be very loud in its silence.
Saul Hopper
Brand Strategy
It’s all in the Process: 6 Steps for Successful Market Research
To get the most out of the market research consultants you hire, you should follow the process that we share in this article.
Tim Glowa
Insights Industry News
Quality vs Quantity: The ‘TAO’ of Client Experiences
How Market Researchers can create a flawless, magical journey for their clients & collaborators.
Catherine Rickwood
The Confluence of Agile Research & Customer Co-Creation
Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Insights Industry News
The Place Of Storytelling in MR
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Steve Needel,
Insights Industry News
‘Tis the Season: What’s Your Holiday Gift Strategy?
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
Insights Industry News
For Research Suppliers, Actions Speak Louder than Advertising
Everyone says they want more business. But how many research vendors make it easy for clients to give them business?
Ron Sellers
Insights Industry News
How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Alex Gontsarov
Category Intelligence Manager at Procurement Leaders
Insights Industry News
Why I Don’t Miss Angry MR Client
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven’t.
Ron Sellers
Insights Industry News
Finding the Right Balance in RFPs
RFPs are at the same time the bane of the research vendor’s existence and the thing which keeps us in business.
Ron Sellers
Insights Industry News
What Do Clients Think About MR Impact?
We share the results of this fascinating study around 3 uncovered facts linked to our profession.
Niels Schillewaert
Research Methodologies
Collaborative Research – Join the Movement!
Can Market Research learn from start-ups such as Uber, Kickstarter and Airbnb and join the Collaborative Economy movement?
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
What Do Clients Think Of Market Research Supplier Marketing?
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
Ron Sellers
Insights Industry News
What Do Business People Really Think About Market Research? A Client-Side Perspective
Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.
Neal Cole
Insights Industry News
How To Make An Market Research Client Angry In 7 Easy Steps
The 7 steps to making Market Research Clients Angry, by the original Angry Market Research Client.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
A Client-side Perspective On The Quality Of Market Research
From working on the client-side there are some practices that can help the different parties work together more collaboratively.
Neal Cole
Research Methodologies
Garbage In Garbage Out Part Deux (aka Panels Suck)
What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices?
Jason Anderson
Owner at Datagame
CEO Series
An Angry Market Research Client Speaks
In this interview, Angry_MR_Client delves more deeply into what they think is ailing the industry and what needs to be done about it.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
What is this thing called “Insight”?
Edward Appleton defines and gives examples of insights in market research.
Edward Appleton
Director Global Marketing at Happy Thinking People
Insights Industry News
Do MR Clients Always Recognize Quality When They See it?
”..clients sooner or later will buy cheap data over good data every time”. Is that true?
Edward Appleton
Director Global Marketing at Happy Thinking People
CEO Series
Corporate Insights Leaders Share Most Pressing Needs
Ian Lewis sumarizes the key takeaways from a panel discussion focusing on client needs featuring three corporate research leaders.
Cambiar
Guest blogger at Cambiar
Insights Industry News
2012 Through The Lens Of Client Needs
Technology is changing faster than consumers. Consumers are changing faster than organizations. Organizations need to catch up with that.
Andrew Needham
Chief Executive Officer at HeadBox
Insights Industry News
To Get the Business – Get “Their” Business
Simon Chadwick of Cambiar shares five things you can do to demonstrate that you “get the business” of your client.
Cambiar
Guest blogger at Cambiar
Insights Industry News
A Client Speaks Out On Selecting a Market Research Partner
Here it is, black and white, as simply as I can explain it for the vendors out there still scratching their heads about what clients want.
Michelle Lemire
Insights Industry News
A Client’s Wish List
A client-side researcher’s wish list for research agencies looking to add more value.
Edward Appleton
Director Global Marketing at Happy Thinking People
re:Think 2011: Can You Spare Any Change?
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Transforming Vendors Into Partners
My post about getting nickel-and-dimed by focus group facilities got quite a bit of response. Many of you agreed that getting charged $11 for copies ...
Ron Sellers
Insights Industry News
Brother, Can You Spare A (Nickel &) Dime?
Ron Sellers is sick and tired of being nickeled and dimed by research suppliers.
Ron Sellers
Insights Industry News
Hearing the Voice Of The Customer: A CEO Love Story
This CEO is an experienced, savvy businessman. He’s smart enough to know that a customer’s superlative experience with an organization goes a long way...
Ron Sellers
Insights Industry News
The Partnership Between Research Buyer And Vendor
From our experience as sample vendors, there have been times when price has been negotiated to fit a budget without fully understanding the specs, lea...
Sean Case