How Market Researchers can create a flawless, magical journey for their clients & collaborators.
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven't.
We share the results of this fascinating study around 3 uncovered facts linked to our profession.
This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide.
Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together.
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Has the term "New MR" effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream?
@Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. Who is she?