Part One of this article addressed attention as it relates to the visual processing of marketing communications. Different kinds of visual attention ...
The Science of Design, a methodology rooted in Behavioral Science.
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
How designing brand interventions can influence the decision-making process.
Why bother with evidence? Because it improves the odds that what we believe is actually true. But not always.
Sankey diagrams are perfect for displaying decision trees
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Robert Greene’s “The 33 Strategies of War” could easily have been The 33 Strategies of Marketing or The 33 Strategies of Life.
Emojis. The smiley face. The angry face. The wow! face. We think we all know what they mean.
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research?
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Conventional marketing and market research thinking significantly underestimates the power of social influence.
The presentation from ESOMAR Congress that has stayed with me featured none of the hot topics in market research.
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.
Behavioral economics is ready for its serious phase. That complex, but scientifically measurable, cognitive model is what runs your mind.
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.