How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?
How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.
The research landscape is changing through democratization of research, affordability, and self-service.
Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.
Increased technology has made location-based consumer research less complicated and expensive to obtain.
To be a truly transformative brand - one that enjoys true loyalty, passionate advocacy and a premium price - you have to be human-centric.
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
Brands would be better off if they stopped talking to consumers and instead listened to humans and their "Narrative Identity."
Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with and win over consumers
Surveys are part of the brand's relationship with its customers, and more consumer-centric surveys are needed.