Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Interested in becoming a data scientist? Learn the basics about this trending field in Kevin Gray's interview with Jennifer Priestley.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.
Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.
Marketing science is continuously evolving and in 20 years time will probably look quite different from the way it does now.
CoderRank is to text analytics what Google’s PageRank has been to search.
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
The term data science has entered business vernacular with a bang...but what exactly is it? And what does it mean for market research?
The future market research professional will be part data scientist, part quality control manager.