Traditional market research efforts will slowly make way for contextual insights.
Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014.
A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.
Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization
As market researchers seek out better visualization techniques, it is worth investigating the cartogram.
The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands.
As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a subtle shift will take place in the background
Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.