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A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, and non-traditional data.
By Matilda Sarah
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Fuelling Company Growth through Process Innovation
The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the demand, using consumer insights to drive innovation, elevate…
By Matilda Sarah