Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The election results and the polling misses leading up to it don't reflect too well on the market research industry.
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
GreenBook and the ARF discuss the ramifications of this election.
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
With three weeks to go, BrainJuicer is calling the presidential election - in favor of Hillary Clinton.
This election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Analyzing the tweets of the main political players in the run up to 3 significant primaries.