Archive: emotional measurement

The Need for Empathetic Research: From Consumer to Human Insights

Focus on APAC

The Need for Empathetic Research: From Consumer to Human Insights

A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...

Abhijit Sah

Abhijit Sah

Insights Head at Consumer-Tech

How neuromarketing research aids understanding of non-conscious choice

Research Methodologies

How neuromarketing research aids understanding of non-conscious choice

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Marlena Pracalo

Research Project Manager at NEUROHM

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

What is Behavioral Science & Why Should You Care?

Research Methodologies

What is Behavioral Science & Why Should You Care?

The Science of Design, a methodology rooted in Behavioral Science.

Shirin Oreizy

Shirin Oreizy

Founder & CEO at Next Step

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

ISA Corp

Mars Petcare and Streetbees: The Pawfect Partnership

Brand Strategy

Mars Petcare and Streetbees: The Pawfect Partnership

How does human behavior impact pets?

Streetbees null

Streetbees

Less is Best in CX – Rationing Centricity

Gain & Retain®

Less is Best in CX – Rationing Centricity

Driving customer success through memorable experiences.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How Human Behavioral Research Went from Lab to Living Room

Research Methodologies

How Human Behavioral Research Went from Lab to Living Room

Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

Peter Hartzbech

CEO at iMotions

8 Ways to Maximize the Value of Voice in Your Research

Research Methodologies

8 Ways to Maximize the Value of Voice in Your Research

Detect people’s emotions in their voice based on pitch and tone.

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Emotion AI Opens Up New Possibilities for Consumer Research

Artificial Intelligence and Machine Learning

Emotion AI Opens Up New Possibilities for Consumer Research

Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Lava Kumar

Chief Product Officer at Entropik Tech

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

Greenbook

Greenbook

Complex Brand Questions Require Multi-Modal Market Research Approaches

Research Methodologies

Complex Brand Questions Require Multi-Modal Market Research Approaches

How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

How COVID Has Molded Consumers’ Memories

How COVID Has Molded Consumers’ Memories

Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.

James Forr

James Forr

Head of Insights at Olson Zaltman

Two Faces Have I – One to Show, One to Hide

Gain & Retain®

Two Faces Have I – One to Show, One to Hide

There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Folly of the ‘The Long and the Short of It’

Gain & Retain®

The Folly of the ‘The Long and the Short of It’

Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The 5 Changes Accelerating Market Research Innovation

The 5 Changes Accelerating Market Research Innovation

Tech, agile, emotional measurement, and more.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Measuring the Subconscious Impact of Sound to Improve Sonic Appeal & Drive Behavior
Dr. Aaron

Dr. Aaron

Founder & CEO at Sentient Decision Science

When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions

When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions

Sentient advanced implicit methods for Frito-Lay product launches

Stephen Springfield

Stephen Springfield

AYTM Automation Makes Research 3x Cheaper & 12x Faster

AYTM Automation Makes Research 3x Cheaper & 12x Faster

Origin CBI adopted automation for their consumer motivation profiling tool

Lev Mazin

Lev Mazin

CEO at AYTM

The Insights Revolution: Where Behavioral Science Fits In

The Insights Revolution: Where Behavioral Science Fits In

Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Research Technology (ResTech)

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.

Michael Sankey

Michael Sankey

Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum)

Research Methodologies

Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum)

Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

What’s Going To Happen To Your Brand?

There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Is America Breaking Up With Thanksgiving?

Is America Breaking Up With Thanksgiving?

To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...

Dr. David

Dr. David

GRIT Sneak Peek: How the Industry Really Feels About Change

Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

All Emotions Are Not Created Equal

It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.

Dr. David

Dr. David

Research Technology (ResTech)

Facial Imaging: The “Big-Data” Solution for Emotion Research?

The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.

Alastair Gordon

Alastair Gordon

Managing Partner at Gordon & McCallum

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Insights Industry News

Millward Brown Shows Love To Emotional Measurement & BrainJuicer Returns The Favor

A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Elusive Search for the Silver Bullet – Emotion Measurement

As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow