A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Did Peloton mitigate brand damage after a poor product placement?
The Science of Design, a methodology rooted in Behavioral Science.
IBM’s always-on approach anticipates their customers’ evolving needs.
How does human behavior impact pets?
Driving customer success through memorable experiences.
Biometric behavioral research lab navigates COVID-19.
Detect people’s emotions in their voice based on pitch and tone.
Improve customer experiences by using facial coding and eye tracking.
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.
Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.
Tech, agile, emotional measurement, and more.
Man Made Music case study on building brand equity.
Sentient advanced implicit methods for Frito-Lay product launches
Origin CBI adopted automation for their consumer motivation profiling tool
Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...
Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.
It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.
The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.