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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: empathy
Focus on APAC
The Need for Empathetic Research: From Consumer to Human Insights
A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...
Abhijit Sah
Insights Head at Consumer-Tech
Monthly Dose of Design
Innovation Management: Creating a Safe Space for Innovation (Part Seven)
Last month we discussed team diversity and how market researchers can use a diverse team to improve their innovation process. This month we’ll talk ab...
Nicholas Lee
Senior Designer at Northstar Research
Research Methodologies
Combining the Lean Startup and Design Thinking for Market Research (Part Three)
Combine the Lean Startup and Design Thinking strengths for innovation.
Emma Galvin
Creative Designer at Northstar Research
Research Methodologies
5 Considerations for Human Factors Testing
The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...
Christine Lally
President at Fieldwork Boston
Research Technology (ResTech)
3 Key Factors to Successful AI Implementation in the Workplace
How can companies use AI while maintaining a cohesive company culture? By answering these 3 questions first.
Christa Martin
CMO at Chief Outsiders
CEO Series
COVID-19 Insights Leaders Roundtable: Edition 8
Only empathetic, flexible, and agile leaders will make it through COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?
4 reasons COVID-19 has halted research, and how to navigate them.
Karen Goldstein
Principal XM Scientist at Qualtrics
Mental Health and Market Research: Creating More Empathetic Brand Experiences
The need for empathy and understanding in brand experiences.
Elizabeth Dean
Survey Methodologist and XM Scientist at Qualtrics
Research Methodologies
Empathy, Belonging and Authenticity: The Three Pillars of HX (Human Experience)
How to help clients develop a human-centric approach.
Ray Poynter
Managing Director at The Future Place
The Business Value of Empathy
Building empathy into your team’s workflow.
Zach Simmons
The Essential Principles of Design Thinking for Market Researchers
How design thinking can improve your overall approach to research
Emma Galvin
Creative Designer at Northstar Research
CEO Series
Why We Need More Respect and Empathy in Market Research
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses
Rudly Raphael
Founder & CEO at Eyes4Research
Asking Questions Goes Mainstream – An Opportunity for Insights!
Getting ahead by putting customers first, not products through empathy
Jim Longo
Co Founder & Senior Vice President - Research Solutions at Discuss.io
Research Methodologies
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
Combining sound theory & new measurement tools for market research success
Dr. Aaron
Founder & CEO at Sentient Decision Science
Driving Innovation with Empathy
Exceptional respondent experience begins with human empathy
Lev Mazin
CEO at AYTM
Research Methodologies
Getting to Know You: Employing Empathy to Holistically Understand Your Consumer
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Katja Cahoon
Managing Founder at Beacon Insight Group
Research Methodologies
An ‘Outside-In’ Approach to Organizational Empathy in a Consumer-Centric World
Organizations need to get better at emulating consumers and the worlds they live in, and leverage the power of an “outside-in” model.
Camille Nicita
Insights Industry News
11 Impactful Ideas From the MRS Annual Conference
From the MRS Annual Conference: Impact 2016: Here are 11 ideas that stood out for us as particularly relevant and impactful.
Nichola Kent-Lemon