There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.
The principles that drive traditional ethnography are alive and well in the connected world.
To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.
Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases.
Attending The Market Research Technology Event to sharpen the saw on my command of Technology and how it is impacting Market Research.
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only the smallest fraction
LinkedIn group discussions can provide a tremendous amount of value, and here are just a few examples.