The world exists in a complex system, with everything in a constant state of change and demands hard work.
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
115 facts that explain how social media is becoming an integral part of people's life and business
Mistakes happen. Miscalculations happen. Life happens. They happen less when there is a structured independent audit enforced and in place.
Marketing is transforming from top down to bottom up and you need to embrace it, not run away.
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?