FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it's ever been.
It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.
There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.
We know that qualitative research is evolving. But, is it thriving or dying?
As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.
Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.