Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from th
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It's going to be one heck of an event, with a stellar line-up of true leaders in market researc
For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data.
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After all, we’ve all playe