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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: globalization
Focus on LATAM
Latin America: Embracing Globalization and Technology for a Brighter Future
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Alfredo Rivera
Senior Project Assistant and Training Support at 10K Humans
Focus on LATAM
Landless Movement's Role in Latin American Agribusiness
Brazil's Landless Workers' Movement is a major producer of pesticide-free produce, exporting to global markets. With a history of social conflict, thi...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Insights Industry News
Environmental Sustainability: Healthcare and Medical Devices
What impact does medical device production have on the environment?
Antonia Lombardi
Market Analyst at IDR Medical
Where to Next for Asian Brands?
The key for Asian brands to unlock global growth.
James Redden
Managing Director-Asia Pacific | Research Manager at 2CV Research
Brand Strategy
Mars Petcare and Streetbees: The Pawfect Partnership
How does human behavior impact pets?
Streetbees
International Market Research
The Changing Language of Research: Why English Is Not Always the Right Choice
Five questions that will help manage your translation services budget.
Dr. Jill
Founder & CEO at Multilingual Connections
Mongolian Adventures
Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Research Methodologies
Conducting Latam Online Research? Read This First
Find out how to conduct successful research in Latin America with this guide to navigating the region.
Andreina De
Being Relevant Facing the New Argentine Consumer
How are Argentine consumers changing the way they interact with traditional and disruptive brands?
Sebastián Corzo
CEO Series
Paying Forward: Enabling Market Research Leadership for the Future
The ARIA Alliance is now accepting nominations of young leaders from the MR industry in the Americas for the Manolo Award.
Simon Chadwick
Insights Industry News
What’s in Store for International Research?
An American residing in Britain shares their thoughts on the state of market research in the UK.
Julie Aebersold
Insights Industry News
Is London now the world’s capital for Market Research? Come and find out for yourself.
The UK’s largest market research event, The Insight Show, is celebrating 20 years on March 8-9, 2017 in London
Stewart Tippler
Facts Remain Stubborn Things
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Insights Industry News
Personalizing Respondent Rewards for the Global Marketplace
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
Jonathan Price
Data Quality, Privacy, and Ethics
Is Safe Harbor Still Safe?
The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?
Jason Anderson
Owner at Datagame
Research Methodologies
Buck the Trend of Market Research Mobile Rewards
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
Greg Cicatelli
Senior Vice President & Head of US Sales at RedBrick Financial Group
Data Quality, Privacy, and Ethics
Safe Harbor: Is it safe?
There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system
Andrew Jeavons
Director Analytics at Signoi
Data Quality, Privacy, and Ethics
Personal Data: A Threat Or An Opportunity For Our Industry
How will people’s willingness to share their data, personal and otherwise, with us change over the next few years?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Brand Strategy
The Festival of NewMR – December 1 to 5
The Festival of NewMR is a virtual event which brings opinion leaders to a global audience through the medium of webinar events.
Ray Poynter
Managing Director at The Future Place
Insights Industry News
The Pitfalls of Multinational Market Research
Are we making progress on the local versus global front, or simply swinging like a pendulum from one to the other?
Edward Appleton
Director Global Marketing at Happy Thinking People
Our Pick Of The Papers From ESOMAR Asia Pacific 2013
ESOMAR APAC is a conference with a fantastic spirit. Andrew Ho shares his “Best Of” list of conference presentations.
Andrew Ho
Partner at Antedote
IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo
Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.
Ari Popper
CEO Series
#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Getting Taken Seriously: A Hispanic Researcher’s POV
Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.
Carlos Garcia
Partner / Business / Trends & Research Lead at Latin Business Today
Insights Industry News
Tamara Barber On The Potential Growth Of Latin American Research
Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.
Tamara Barber
Research Technology (ResTech)
Smartphones: The New Brazilian Passion and the Opportunity for Market Research
With consumers going digital, researchers should embrace mobile research methodologies and technologies now.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.
Dana Stanley
Chief Revenue Officer at Greenbook
Insights Industry News
2012 EU Forecast: Can The Market Research Industry Beat Uncertainty In The Eurozone?
During tough times, research clients want more for their budgets –and they want it fast.
Ben Leet
General Manager UK at YouGov
CEO Series
The Great Data Privacy Debate: A Summary
A summary of the opening statements from the six participants and key topics from today’s live debate on data privacy in market research.
Tamara Barber
Insights Industry News
Radio Free Market Research! A Multi-Media Experiment: Radio NewMR
GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
China: The Next Great MR Growth Market?
As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is...
Navin Williams
Brand Strategy
Everything You Need to Know About Social Networks…
An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
A Market Research Opportunity In India
Romi Mahajan has an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right.
Research Access