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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: influencer marketing
Research Methodologies
Imagine Turning TikToks Into Insight
How can researchers turn TikToks into insight?
Jeremy Hollow
Founder & CEO at Listen + Learn Research
The Rise of Influencer Marketing in Healthcare
Why context is key when considering Digital Opinion Leaders.
Daniel Ghinn
CEO & Founder at CREATION.co
Brand Strategy
How to be Bland: Insights From Direct-to-Consumer Branding
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
Customer Experience (CX)
How Brands Disrupt
Here is a break-down of what disruption really looks like in five hard-hitting trends from the marketplace.
Andreea Hanko
at Generation1.ca
CEO Series
Influence Your Marketers, or Else
What makes influencers so special and does it make them marketers?
Mardien Drew
Why Your Brand Should Build an Ambassador Community
A network of brand ambassadors can have positive effects for brands
Sophia Papagregoriou
The Top 30 Most Influential Trade Orgs & Information Channels in MR: GRIT Sneak Peek
For the third time, the GRIT study included questions about influential industry trade bodies and information channels.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series
The Top Influencers In Market Research
Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.
Sharon Dexter
Project / IT Manager at GreenBook
Research Methodologies
The Influencer Myth
A problem with much of the research into influence is that it is based on the human tendency to see patterns, even if patterns don’t exist.
Ray Poynter
Managing Director at The Future Place
CEO Series
You Like Me, You Really Like Me!
Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook