MR agencies comScore, GfK, Kantar, and Nielsen announced an initiative to boost transparency and choice for online audience measurement.
To start 2014 out right we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Next week marks the beginning of a pretty intense period of travel and events for me, but I can't think of a better way to kick it off than with the annual ARF Re:think c
Here are my predictions for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months.
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future nee