An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.
If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure.
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO h
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will be held within Goog
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.