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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: latin america
Focus on LATAM
How Uber Is Using Motorcycles To Navigate Across LATAM
Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Latin American Cities Are Finding Innovative Recycling Solutions
Discover how Latin America is transitioning towards a more resource-efficient region. Explore emerging solutions and investment opportunities in this ...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Latin America: Embracing Globalization and Technology for a Brighter Future
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Alfredo Rivera
Senior Project Assistant and Training Support at 10K Humans
Focus on LATAM
Market Dynamics Surrounding Medical Tourism in Latin America
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
Focus on LATAM
The Nefarious World of WhatsApp Scams
Stay informed about the challenges and opportunities of using WhatsApp for social and business interactions in LATAM.
David Lovo
Project Manager at 10K Humans
Focus on LATAM
El Salvador's Bitcoin Journey: Tracing the Impact of Cryptocurrency as Legal Tender
Stay ahead in El Salvador's evolving political landscape and discover innovative solutions for economic challenges on our website.
Focus on LATAM
What Makes a Fashion Trend? Music, Social Media, and LATAM
Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...
Joana Wiering
Project Assistant at 10K Humans
Focus on LATAM
The Ties Between Countries In Latin America
Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social obje...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM
Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Travel In LATAM: A Look at the Current Travel Behaviors of Latin Americans
Latin Americans, like other global travelers, explore the world for a variety of reasons. Let's explore some of their travel motivations and behaviors...
Focus on LATAM
The Changing Landscape of Digital Payments in LATAM
As e-payments continue to reshape LATAM’s financial landscape, companies need to stay familiar with the most relevant platforms and tools that emerge....
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Landless Movement's Role in Latin American Agribusiness
Brazil's Landless Workers' Movement is a major producer of pesticide-free produce, exporting to global markets. With a history of social conflict, thi...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
LATAM
Latin America in the Age of AI: Embracing Innovation with Paolo Miscia
To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Insights Industry News
Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!
The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
LATAM
Focus On LATAM: A Sneak Peek of What’s to Come
Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...
The Prompt
A Look at AI in LATAM Through the Eyes of an Industry Expert
Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...
Focus on LATAM
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Focus on LATAM
Interview with Rafa Cespedes: 30 Years of Market Research in Latin America
Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Focus on LATAM
Who is MR-LATAM? Highlighting Voices in Latin American Market Research
When trying to understand market research in a specific region, it’s important to talk to the people actually doing the research on a local level. Som...
Focus on LATAM
Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research
We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...
Focus on LATAM
Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería
Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...
Focus on LATAM
Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way
OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...
Isabela Sangiorgi
Jr. Research Associate at Echo Market Research
Insights Industry News
How to Increase World Cup Advertising Impact
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar
CEO Series
Interview With Juan José Mora of Atlantia Search
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
4 Tips for Conducting Online Research in Latin America
Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money.
Andreina De
Research Methodologies
Conducting Latam Online Research? Read This First
Find out how to conduct successful research in Latin America with this guide to navigating the region.
Andreina De
Being Relevant Facing the New Argentine Consumer
How are Argentine consumers changing the way they interact with traditional and disruptive brands?
Sebastián Corzo
International Market Research
#reThink13 : Emerging Markets Have Emerged
Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care.
Jason Anderson
Owner at Datagame
Insights Industry News
Tamara Barber On The Potential Growth Of Latin American Research
Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.
Tamara Barber
Is Latin America Going To Lead The Research Revolution?
I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook