115 facts that explain how social media is becoming an integral part of people’s life and business
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...
It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...
If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.
Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...
Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point in his rece...
Transforming the research industry and charting a course for he future has reached critical mass in the global industry online conversation.
The future of research will one in which companies that are strategic partners “make it”.