Archive: market research innovation

Greenbook Future List Spotlight: Erik Fraser

Future List Honorees

Greenbook Future List Spotlight: Erik Fraser

Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Announces the GRIT Most Innovative Suppliers by Service Area

GRIT

Greenbook Announces the GRIT Most Innovative Suppliers by Service Area

Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Innovation Management: Learning by Doing (Part Eight)

Monthly Dose of Design

Innovation Management: Learning by Doing (Part Eight)

Learning by doing for innovation.

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

The Power of Audio

Research Methodologies

The Power of Audio

Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

Katrina Noelle

How to Communicate the Value of Market Research

Data Quality, Privacy, and Ethics

How to Communicate the Value of Market Research

Clear communication of the ROI of insights and the benefits it brings.

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

The Agile Researcher: A Survival Guide

Focus on APAC

The Agile Researcher: A Survival Guide

Four ways to approach agile research and the related implications.

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Insights Industry News

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Why Text Data Is the Future of Business Intelligence

Why Text Data Is the Future of Business Intelligence

Text data can offer invaluable insight into a company’s performance.

Ben Hookway

Ben Hookway

CEO at Relative Insight

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

Your Online Research Methodologies Are Disqualifying

Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

Interdisciplinary Research: Benefiting from Diversity of Thought

Research Methodologies

Interdisciplinary Research: Benefiting from Diversity of Thought

Interdisciplinary research helps shape unique MR studies & solutions.

Batukhan Taluy

Batukhan Taluy

General Manager at Uservision

Building Positive Feedback Loops Into Your Insights Engine

Data Quality, Privacy, and Ethics

Building Positive Feedback Loops Into Your Insights Engine

Harnessing feedback from employees to improve your insights engine.

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

Take a Risk with Disruptive Insights

Focus on APAC

Take a Risk with Disruptive Insights

Disrupt your understanding of consumer behavior by analyzing risk.

Seán McNally

Seán McNally

Founder & Managing Director at Eris Strategy

From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 Tips for Adopting Emerging Research Technology

7 Tips for Adopting Emerging Research Technology

How to integrate ResTech into your org.

Bala Rajan

Bala Rajan

Senior Vice President at Reach3 Insights

Innovation Management: Disruptive Innovation (Part Four)

Monthly Dose of Design

Innovation Management: Disruptive Innovation (Part Four)

Disruptive innovation: What it is and why it’s important to MR.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Adding Research Value with Predictive Insights

LevelUP Your Research

Adding Research Value with Predictive Insights

Why your insights should be both descriptive and predictive.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

Atomic Research: What It Is And Why You Should Be Doing It

Research Methodologies

Atomic Research: What It Is And Why You Should Be Doing It

Introducing “atomic research” and how it benefits market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

The Corporate Turnaround and the Insights Messenger: Shoot at Will

Gain & Retain®

The Corporate Turnaround and the Insights Messenger: Shoot at Will

Marketing research as an agent for real change.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How to Support Ukrainian Researchers Right Now

Insights Industry News

How to Support Ukrainian Researchers Right Now

How the MR community can leverage its strengths in support of Ukraine.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Rise of the Multi-Billion Dollar ResTech Industry

The Rise of the Multi-Billion Dollar ResTech Industry

Online sample is finding its place by driving innovation in ResTech.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Building a Culture of Innovation in Market Research: A User’s Guide

CEO Series

Building a Culture of Innovation in Market Research: A User’s Guide

Cultivating an innovative culture in MR to drive growth, performance and valuation

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

Research Methodologies

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

CEO Series

11 Potentially Game-changing Companies From The Insight Innovation Competition 2016

Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Hacking & Collaborating: Disruptive Innovation through Inspiration

Research Technology (ResTech)

Hacking & Collaborating: Disruptive Innovation through Inspiration

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

#IIeX: Frugal by Necessity or by Choice

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Should DIY Be A Dirty Little Word?

The pejorative tone that many people associate with DIY raises a few thoughts…

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo

And the disruption of the traditional market research continues. The latest example? VoteIt.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

AIMing For Research Relevance In Latin America

AIMing For Research Relevance In Latin America

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Highlights from the start of Market Research in the Mobile World

Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

Lead up to MRMW: Interview with Rebecca West of Civicom

For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Navin Williams of Mobile Measure

In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...

Renee Murphy

Renee Murphy

TMRTE 2012 – Viva la Revolution!!

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

ADVENTURES IN WONDERLAND

What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.

Tom Ewing

Tom Ewing

Waleed Al-Atraqchi of Affinnova

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Market Research in the Mobile World

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Research World

Research World

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK at YouGov

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

CEO Series

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

International Market Research

Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

Esomar 3D and the Fourth Digital Dimension

Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...

Dan Kvistbo

Dan Kvistbo

Director - Research & Development at Norstat

Wrapping Up The Fall Conference Season: ESOMAR 3D, Festival of NewMR, TMRE, and MRIA

Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Birth Of A New ARF Forum: An Interview With David Rabjohns

CEO Series

The Birth Of A New ARF Forum: An Interview With David Rabjohns

Utilizing research as a business tool.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

The AMA GRIT Panel: Embracing Change in MR

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Malcolm De

Malcolm De

Psychohistory & VAST Data: An Interview with 2011 Parlin Award Winner Steve Cohen

Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De

Google Bowls a Googly

So Google is a Phone manufacturer too. How does that change the game?

Navin Williams

Navin Williams

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want To See The Presentations From Market Research In The Mobile World? Here’s How!

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...

Leslie Townsend

Leslie Townsend

Chief Executive Officer at Cannabiz Consumer Group

My Mobile Qual “Must Read” List from MRMW2011

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...

Betsy Leichliter

Betsy Leichliter

Qualitative Advisor at Leichliter Associates Llc

Research Technology (ResTech)

New tools and how to use them: The SmartPen

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.

Susan Abbott

Susan Abbott

Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Don’t Let Mobile Research Leave You Behind!

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Jersey Researcher in the Crowdsourcing Court

Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Gamification: Finally In Demo Mode?

Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Disinhibition Effect

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...

Kerry Hecht

Kerry Hecht

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

Navin Williams

Navin Williams

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot

I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...

Navin Williams

Navin Williams

Introducing Our Sister Site: New Qualitative Research!

I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARF 2011 re:Think Conference, Connect the Dots and Tell a Story

I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...

Diane Liebenson

Diane Liebenson

Consultant at Liebenson Group

Research Technology (ResTech)

Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Truth & Transformation: Acitvating Research to Lead Growth

It’s was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great m...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Can Qualitative Research Be As Smart As Your Phone?

The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...

John Williamson

John Williamson

Managing Partner at Casada USA

CEO Series

Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience

Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics

In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Looking Ahead: What’s Out

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importan...

Research Access

Research Access

CEO Series

Lead up to the IIR TDMR: Interview With Robert Moran of StrategyOne

Robert Moran discusses MROCs. the future of MR, evolving ethics, Neuromarketing, the Tech Driven Market Research event & more GRIT sneak peeks!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...

Pala Kuppusamy

Pala Kuppusamy

Check-ins And Badges…Where We’re At And Where We’re Going

By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...

Prashant Hari

Prashant Hari

Research Technology (ResTech)

Winds of Change Series: DIY – Friend or Foe?

by Beth Rounds, Partner at Cambiar Last week Leonard Murphy posted on the scope of the issue and potential implication of DIY (Do-It-Yourself) technol...

Cambiar null

Cambiar

Guest blogger at Cambiar

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

Merlien Institute

Merlien Institute

Screening & Incentivizing for Crowdsourcing Ideation? “No” & “No”!

By Kevin Lonnie, CEO of KL Communications “The most imaginative influences often come from the most unlikely sources.” The above is a quote from a rec...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Technology (ResTech)

Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups?

Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...

Prashant Hari

Prashant Hari

Sentient’s 2011 Marketing Trends And Economic Predictions

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Sentient Insight

Sentient Insight

A Zombie Walks Into A Neuromarketing Lab….

Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Advertising Points The Way For The Future Of MR

By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the ...

Navin Williams

Navin Williams

TMRE 2010: Morning of Metrics (With Feeling!)

By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

Bill Weylock

Bill Weylock

TMRE 2010: Evolve or Go Extinct

by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...

Bill Weylock

Bill Weylock

CEO Series

TMRE 2010: Explor Awards Finalists profiled

After a great presentation by Chris Anderson the Explor panel got off to a bit of a late start. During setup Matt Dusig and Beth Rounds did a pretty f...

Bill Weylock

Bill Weylock

Ubercool (TMRE Part 8)

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

Robert Moran

Research Technology (ResTech)

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Robert Moran

Robert Moran

Research Technology (ResTech)

TMRE 2010: Monday Morning Social Media for Breakfast

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

Bill Weylock

Bill Weylock

Wellness (TMRE part #3)

by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 dat...

Robert Moran

Robert Moran

Crowdsourcing…Counterintuitive?

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Privacy Fondly Remembered

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

Bill Weylock

Bill Weylock

Connecting The Dots…

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The MR Manifesto: A Call to Action

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Are You A Linchpin?

If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin.  The premise of the book is that we live and work in a hyper…

Cambiar null

Cambiar

Guest blogger at Cambiar

The AMA MRC, Innovative Offerings, MR News & Researchvibes

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Sample, Social Media & Emerging Techniques, Oh My!

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Think Like Your CEO: Creating a Lasting Seat at the Table for Market Research and Competitive Intelligence

In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example...

Cambiar null

Cambiar

Guest blogger at Cambiar

Key Findings From The GreenBook Research Industry Trends Study Q1 & Q2

In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Festival Of NewMR

An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Checking In On Location-based Services

I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Is Mobile The “5th Methodology”? The Market Speaks…

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Time To Pop The Bubble

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Caution: Influencers At Work

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Bursting Bubbles: Discovering and preserving new worlds of loyalty

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY