Archive: market research

2023 in Lists: Highlights and Must-Reads for Every Insights Professional

Greenbook Company News

2023 in Lists: Highlights and Must-Reads for Every Insights Professional

Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Thinking in Paradoxes: Disruptive Insights with Chris Kocek
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Virtual Reality: An Innovation Yet to Deliver Its Promise

Executive Insights

Virtual Reality: An Innovation Yet to Deliver Its Promise

Explore why Virtual Reality is seen as a failure by the general public and the potential it could hold as a tool for market research analysis.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Who is Being Excluded from DEI?

Healthcare, Medical, and Pharma Market Research

Who is Being Excluded from DEI?

Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...

Pam Cusick

Pam Cusick

Senior Vice President at Rare Patient Voice

Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Greenbook Future List Spotlight: Israel Coleman

Future List Honorees

Greenbook Future List Spotlight: Israel Coleman

Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Jillian Ney

Future List Honorees

Greenbook Future List Spotlight: Jillian Ney

Editor’s Note: The following interview features a Greenbook Future List honoree, Jillian Ney. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Future List Honorees

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Insight Science: The Future of Insights in 3 Chapters

Insights Industry News

Insight Science: The Future of Insights in 3 Chapters

Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Zach Hebert

Future List Honorees

Greenbook Future List Spotlight: Zach Hebert

Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

10 Things You Should Know About Respect in the Gen Z World

Research Methodologies

10 Things You Should Know About Respect in the Gen Z World

Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...

GR

Gary Rudman

President/Founder at GTR Consulting

AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Greenbook Future List Spotlight: Brian Peterson

Future List Honorees

Greenbook Future List Spotlight: Brian Peterson

Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Catherine Gauthier

Future List Honorees

Greenbook Future List Spotlight: Catherine Gauthier

Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Win Before You Launch

Insights Industry News

Win Before You Launch

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Erin Sowell

Future List Honorees

Greenbook Future List Spotlight: Erin Sowell

Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Now that I have your ATTENTION! Part Three

Gain & Retain®

Now that I have your ATTENTION! Part Three

Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communica...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Greenbook Future List Spotlight: Marguerite Steyn

Future List Honorees

Partner Content

Greenbook Future List Spotlight: Marguerite Steyn

Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Nathania Christy

Future List Honorees

Greenbook Future List Spotlight: Nathania Christy

Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Can’t keep my eyes off you: ATTENTION! Part Two

Gain & Retain®

Can’t keep my eyes off you: ATTENTION! Part Two

Part One of this article addressed attention as it relates to the visual processing of marketing communications.  Different kinds of visual attention ...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight

Future List Honorees

Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadersh...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

The Prompt

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...

Larry Friedman

Larry Friedman

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

Insights Industry News

Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

Jim Jacobs

Jim Jacobs

CEO and Founder at Focus Insite

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Research Methodologies

The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community

Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

David Pangilinan

David Pangilinan

Manager, Audience Impact & Intelligence at Paramount

AI Takes Center Stage at IIEX North America

The Prompt

AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Chris Young

Chris Young

AVP, Business Development at InnovateMR

The Asian-Pacific Rise of the Gig Economy and Market Research

Focus on APAC

The Asian-Pacific Rise of the Gig Economy and Market Research

The first gig economy can be dated back to 1995 with the creation of Craigslist in the USA. It wasn’t until recent years that this innovation exploded...

Mark Atty

Mark Atty

Operations Director and Lead APAC at Echo Market Research

Descriptive Research and Insights are not Enough

LevelUP Your Research

Descriptive Research and Insights are not Enough

Broadly speaking, marketing research studies fall into two classes…descriptive and predictive.  Descriptive research includes things like segmentation...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Kayte Hamilton, Founder, 2023 Future List Spotlight

Future List Honorees

Kayte Hamilton, Founder, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Insights Industry News

Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report

Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Esi Akaltun, Senior Manager, Customer & Product Insights, 2023 Future List Spotlight

Future List Honorees

Esi Akaltun, Senior Manager, Customer & Product Insights, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Esi Akaltun. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Empowering Transformation: Paramount’s LGBTQ+ in America with David Pangilinan and Angel Bellon
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight

Future List Honorees

Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Select a Consumer Insights Agency?

Research Methodologies

How to Select a Consumer Insights Agency?

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Sivakumar Somanathan

Sivakumar Somanathan

Consumer Behaviour Consultant at Curious Cat

Innovation Strategy Tools (Part Three)

Monthly Dose of Design

Innovation Strategy Tools (Part Three)

Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an i...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Breaking Out of the Box: Leveraging New Technology with Randall Beard
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Emotion: the Mandatory of Marketing – Part One: Behavior

Gain & Retain®

Emotion: the Mandatory of Marketing – Part One: Behavior

Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be tr...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Antje Venjakob, CEO & Co-Founder, 2023 Future List Spotlight

Future List Honorees

Antje Venjakob, CEO & Co-Founder, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Antje Venjakob. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Interpret Standard Deviation and Standard Error in Research

Research Methodologies

How to Interpret Standard Deviation and Standard Error in Research

Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Ben Lundin, Insights Director at Escalent, 2023 Future List Spotlight

Future List Honorees

Ben Lundin, Insights Director at Escalent, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List Honoree, Ben Lundin. The Greenbook Future List recognizes leadership, professi...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

8 (More) Ways To Maximize The Value of Voice In Your Research

Research Methodologies

8 (More) Ways To Maximize The Value of Voice In Your Research

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Watchers on the Wall: Grant McCracken & Dave McCaughan
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Innovation Strategy Tools (Part Two)

Monthly Dose of Design

Innovation Strategy Tools (Part Two)

Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

The Truth is You are Not the Only One Asking these Questions about Hispanics

The Truth is You are Not the Only One Asking these Questions about Hispanics

Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...

Natalia Infante

Natalia Infante

Cross-Cultural Researcher at Hola Insights

ChatGPT and Implications for Market Research

The Prompt

ChatGPT and Implications for Market Research

Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...

Josh Seltzer

Josh Seltzer

CTO at Nexxt Intelligence

The Role and Limitations of Consumer Data

Research Methodologies

The Role and Limitations of Consumer Data

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

The Insights Lighthouse

Focus on APAC

The Insights Lighthouse

In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an estab...

Lara Truelove

Lara Truelove

Program Leader at SAP

How to Secure Budget for Your Insights Engine

Knowledge Management

How to Secure Budget for Your Insights Engine

One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Optimizing Research Strategies with Behavioral Science
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Hate Selling? Here’s Why and What You Can Do About It

Research Methodologies

Hate Selling? Here’s Why and What You Can Do About It

“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...

Steve Henke

Steve Henke

Insights from Psychology: Implicit Vocabulary

Insights from Psychology: Implicit Vocabulary

System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...

Julia Maier,

Julia Maier,

Xpert Solutions Product Manager at Aytm

Improving Data Integrity in a Gig Economy

Data Quality, Privacy, and Ethics

Improving Data Integrity in a Gig Economy

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Bias in Marketing Research: How to Avoid and Minimize

Research Methodologies

Bias in Marketing Research: How to Avoid and Minimize

Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

When in Doubt, Bootstrap it Out!

LevelUP Your Research

When in Doubt, Bootstrap it Out!

We marketing researchers can create quite complex data systems that start to push the limits of formulas in stat textbooks to determine confidence int...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Typology of Respondents and Model of Empathic Communication

Research Methodologies

Typology of Respondents and Model of Empathic Communication

Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

A Year In Review
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is Walmart the Future of Market Research?

Is Walmart the Future of Market Research?

Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...

Ashley Shedlock

Ashley Shedlock

Content Coordinator at Greenbook

One Final Time – NPS is Not a Lead Indicator of Growth!

Gain & Retain®

One Final Time – NPS is Not a Lead Indicator of Growth!

2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1  I find it astonishing that businesses implement NPS programs with ...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

When to Rethink Your Insights Management Strategy

Knowledge Management

When to Rethink Your Insights Management Strategy

If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

What Does It Take to be a Good Moderator?

Research Methodologies

What Does It Take to be a Good Moderator?

Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...

Amber Tedesco

Amber Tedesco

CEO at RIVA Market Research and Training Institute

B2B Research And Development During The Covid Era

B2B Research And Development During The Covid Era

One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...

Claudia Jeffrey

Claudia Jeffrey

Content Strategist at Crowd Writer

People & Technology: Finding Balance in ResTech

Research Methodologies

People & Technology: Finding Balance in ResTech

A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…

Richard Thornton

Richard Thornton

NED at Walr

The Greatly Maligned Focus Group

Gain & Retain®

The Greatly Maligned Focus Group

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Evolving Client Side Research for Innovation

Focus on APAC

Evolving Client Side Research for Innovation

Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

Goodbye Covid, Hello Economy: New Research on Travel

Goodbye Covid, Hello Economy: New Research on Travel

It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...

Jennifer Allison

Jennifer Allison

Chief Commercial Officer at Getwizer

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How to Improve Your Survey Data Quality

Focus on APAC

How to Improve Your Survey Data Quality

Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is ca...

Miklos Kremser

Miklos Kremser

Head of Marketing at Sawtooth Software

Why an Insights Engine Is Essential to Business Resilience

Consumer Behavior

Why an Insights Engine Is Essential to Business Resilience

If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...

Jordan Slabaugh

Jordan Slabaugh

CMO at Bloomfire

How Video Insights Help Brands Connect with Target Consumers

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev

Marina Ilishaev

Vice President, Product Marketing at Suzy

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Truong Trung

Truong Trung

Research Executive at Ipsos

Are the Fraudsters More Sophisticated Than the Researchers?

Research Methodologies

Are the Fraudsters More Sophisticated Than the Researchers?

It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...

Ron Sellers

Ron Sellers

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

What Design Thinking and Human Centered Design can Learn from Marketing Research

Gain & Retain®

What Design Thinking and Human Centered Design can Learn from Marketing Research

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Consumers Take the Wheel! Creating Value through Incentives
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Doing the Right Research in a Recession

Focus on APAC

Doing the Right Research in a Recession

Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to ene...

Mack Turner

Mack Turner

Owner/Managing Director at Mack Turner Marketing Consulting and Insights

Ethnographic Methods Enrich Market Research

Research Methodologies

Ethnographic Methods Enrich Market Research

Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...

Kai Fuentes

Kai Fuentes

President at Ebony Marketing Systems

How to Survive—And Even Thrive—During A Recession with Market Research

How to Survive—And Even Thrive—During A Recession with Market Research

It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…

William Cimarosa

William Cimarosa

VP of Market Research at Suzy

Playing the Fame Game: Getting PR Right for Market Researchers

Mastering Insights Communications

Playing the Fame Game: Getting PR Right for Market Researchers

Learn how to communicate effectively with the media.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

The Seven Most Common Mistakes in B2B Research

Research Methodologies

The Seven Most Common Mistakes in B2B Research

Are your B2B market research methodologies up to date?

Sascha Eder

Sascha Eder

CEO at NewtonX

Putting the Search in Market Research: The Vital Importance of SEO to Insights

Mastering Insights Communications

Putting the Search in Market Research: The Vital Importance of SEO to Insights

Integrate SEO into your communications strategy from the outset.

Simon Dunn

Simon Dunn

Creative Director at Keen as Mustard Marketing

Why Keeping Technology Human Matters Now More Than Ever

Why Keeping Technology Human Matters Now More Than Ever

Technological advances shouldn’t be at the expense of the human.

Annie McDannald

Annie McDannald

Global Manager at Civicom Marketing Research Services

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Research Methodologies

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Imagine Turning TikToks Into Insight

Research Methodologies

Imagine Turning TikToks Into Insight

How can researchers turn TikToks into insight?

Jeremy Hollow

Jeremy Hollow

Founder & CEO at Listen + Learn Research

Environmental Sustainability: Healthcare and Medical Devices

Insights Industry News

Environmental Sustainability: Healthcare and Medical Devices

What impact does medical device production have on the environment?

Antonia Lombardi

Antonia Lombardi

Market Analyst at IDR Medical

Considering the Telephone Preference Service (TPS)?

Considering the Telephone Preference Service (TPS)?

It makes no sense to speak to people who don’t want to be spoken to.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

A model for change: What market research can learn from B Corps

Customer Experience (CX)

A model for change: What market research can learn from B Corps

Establish B Corp principles and apply them to ensure high standards.

Sabrina Trinquetel

Sabrina Trinquetel

UK Sales Director at Measure Protocol

Why market research deserves a seat at the table

Research Methodologies

Why market research deserves a seat at the table

How do we get market research back around the decision-making table?

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

The Changing Language of Research: Why English Is Not Always the Right Choice

International Market Research

The Changing Language of Research: Why English Is Not Always the Right Choice

Five questions that will help manage your translation services budget.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

Quality Insights Depend on Quality Data Collection Processes

Quality Insights Depend on Quality Data Collection Processes

Layering a quality-control approach produced high-quality data.

Chuck Miller

Chuck Miller

Founder, Digital Marketing & Measurement at DM2

Dave Carruthers Shares His Winning Formula

Executive Insights

Dave Carruthers Shares His Winning Formula

The evolution of the market research industry and his tips for becoming a successful entrepreneur.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Marita Hudson Thomas Executive Insights

Executive Insights

Marita Hudson Thomas Executive Insights

The ins and outs of communications and the importance of promoting diversity in the workplace.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Doing More For Less: Are You Looking For a Partner or a Supplier?

Insights Industry News

Doing More For Less: Are You Looking For a Partner or a Supplier?

For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

Desirée Rogers Executive Insights

Executive Insights

Desirée Rogers Executive Insights

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

CEO Series

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 19 Emerging Methods In Market Research

The Top 19 Emerging Methods In Market Research

The shift to “everything digital” in 2020 is apparent in the top emerging methods.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Design Thinking Framework for Market Researchers

Research Methodologies

A Design Thinking Framework for Market Researchers

Can we tailor a Design Thinking Framework for market researchers?

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Get Your Voice Heard in the GRIT Survey

Get Your Voice Heard in the GRIT Survey

Optimistic about insights? Share your thoughts with us.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Building a Culture of Innovation in Market Research: A User’s Guide

CEO Series

Building a Culture of Innovation in Market Research: A User’s Guide

Cultivating an innovative culture in MR to drive growth, performance and valuation

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

CEO Series

The Giant That Was Greenfield Online

A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

Matt Dusig

Matt Dusig

Research Methodologies

Going Big with Qualitative Market Research

Qualitative research has long had perceived drawbacks of scaling. With advances in sampling, outreach platforms, and text analytics, this is changing....

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Research Technology (ResTech)

Are Smartphones in your Survey Sample Yet?

The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...

Hilary DeCamp

Hilary DeCamp

Senior Vice President / Global Director - Marketing Science & Methods at Lieberman Research Worldwide

LRW’s 2015 Top 25 Market Research Twitter Influencers List

CEO Series

LRW’s 2015 Top 25 Market Research Twitter Influencers List

Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audi...

Joan Cassidy

Joan Cassidy

Vice President at Lieberman Research Worldwide

Research Technology (ResTech)

Market Research and Big Data: A Difficult Relationship

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...

Istvan Hajnal

Istvan Hajnal

Insights Director & Marketing & Data Sciences at GfK

The Top 10 Disruptive Macro Trends In Market Research For 2015

Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Designing Research in an Insta-Everything World

When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....

Caleb Costa

Caleb Costa

Senior Vice President - Client Success at InCrowd

The 4 Futures Of Marketing Research

How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great...

Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

Top 10 Key Mobile Facts For Market Research

Mobile has already arrived as a major force in data collection. Here are 10 key statistics that give a snapshot on mobile usage across the globe and h...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

Can Neuromarketing Get Its Groove Back? Part 1

Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explo...

Steve Genco

Steve Genco

Are Market Research Clients Respected?

Insights Industry News

Are Market Research Clients Respected?

Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

Brand Strategy

A Quick Take On The Honomichl Top 50 Market Research Firms for 2010

MRWeb posted an analysis of the Honomichl Report on the Top 50 Firms. After two consecutive down years, revenues are up and growth is occurring, thoug...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook