Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Explore why Virtual Reality is seen as a failure by the general public and the potential it could hold as a tool for market research analysis.
Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...
Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, prof...
Editor’s Note: The following interview features a Greenbook Future List honoree, Jillian Ney. The Greenbook Future List recognizes leadership, profess...
Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership...
Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...
Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, profess...
Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...
Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, prof...
Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, ...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...
Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communica...
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Editor’s Note: The following interview features a Greenbook Future List honoree, Marguerite Steyn. The Greenbook Future List recognizes leadership, pr...
Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...
Part One of this article addressed attention as it relates to the visual processing of marketing communications. Different kinds of visual attention ...
Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadersh...
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...
I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…
Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
The first gig economy can be dated back to 1995 with the creation of Craigslist in the USA. It wasn’t until recent years that this innovation exploded...
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, prof...
Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...
Editor’s Note: The following interview features a Greenbook Future List honoree, Esi Akaltun. The Greenbook Future List recognizes leadership, profess...
Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...
Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an i...
Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications. Perhaps it can be tr...
Editor’s Note: The following interview features a Greenbook Future List honoree, Antje Venjakob. The Greenbook Future List recognizes leadership, prof...
Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...
Editor’s Note: The following interview features a Greenbook Future List Honoree, Ben Lundin. The Greenbook Future List recognizes leadership, professi...
People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...
Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an estab...
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...
System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...
Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...
We marketing researchers can create quite complex data systems that start to push the limits of formulas in stat textbooks to determine confidence int...
Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...
Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...
It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is ca...
If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to ene...
Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...
It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…
Learn how to communicate effectively with the media.
Are your B2B market research methodologies up to date?
Integrate SEO into your communications strategy from the outset.
Technological advances shouldn’t be at the expense of the human.
Four tips for uncovering and communicating the story in your data.
How can researchers turn TikToks into insight?
What impact does medical device production have on the environment?
It makes no sense to speak to people who don’t want to be spoken to.
Establish B Corp principles and apply them to ensure high standards.
How do we get market research back around the decision-making table?
Five questions that will help manage your translation services budget.
Layering a quality-control approach produced high-quality data.
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
The ins and outs of communications and the importance of promoting diversity in the workplace.
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.
The shift to “everything digital” in 2020 is apparent in the top emerging methods.
Can we tailor a Design Thinking Framework for market researchers?
Optimistic about insights? Share your thoughts with us.
Cultivating an innovative culture in MR to drive growth, performance and valuation
A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.
Qualitative research has long had perceived drawbacks of scaling. With advances in sampling, outreach platforms, and text analytics, this is changing....
The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...
Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audi...
My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our...
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....
How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great...
Mobile has already arrived as a major force in data collection. Here are 10 key statistics that give a snapshot on mobile usage across the globe and h...
Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explo...
Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...
MRWeb posted an analysis of the Honomichl Report on the Top 50 Firms. After two consecutive down years, revenues are up and growth is occurring, thoug...