Archive: marketing

Best Practices for Measuring Experiential Brand Activations

Advertising and Marketing Research

Best Practices for Measuring Experiential Brand Activations

Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.

Dara St. Louis

Dara St. Louis

EVP, Founding Partner at Reach3 Insights

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Research Methodologies

Zombie Marketing Research: the Approach to Market Segmentation That Will Not Die

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Steve Cohen

Steve Cohen

Partner and Co-Founder at in4mation insights

How Baseball Led Me to Marketing Analytics

LevelUP Your Research

How Baseball Led Me to Marketing Analytics

Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

How to Tap Social Media to Find New Insights

Advertising and Marketing Research

How to Tap Social Media to Find New Insights

Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Is it "Cool" to "Love" a Brand?

Focus on APAC

Is it "Cool" to "Love" a Brand?

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Trust Diagnostics Part One: It’s Just a Passing Concern

Gain & Retain®

Trust Diagnostics Part One: It’s Just a Passing Concern

Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

Research Methodologies

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

Sam Salama

Sam Salama

Research Manager at Basis

Emotion: the Mandatory of Marketing Part Three: Application

Gain & Retain®

Emotion: the Mandatory of Marketing Part Three: Application

First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

CMO Tenure Can Be Brand Damaging

Gain & Retain®

CMO Tenure Can Be Brand Damaging

The challenges of measuring CMO success during their tenure.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

The Seven Deadly Sins of Marketing for Insights

Mastering Insights Communications

The Seven Deadly Sins of Marketing for Insights

Identifying the common missteps when marketing your insights.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Interview with Ivana Taylor (DIY Marketers)

Executive Insights

Interview with Ivana Taylor (DIY Marketers)

Interview with Ivana Taylor, a small business and marketing expert.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Optimize E-Commerce Images with AI to Maximize Conversion 

Artificial Intelligence and Machine Learning

Optimize E-Commerce Images with AI to Maximize Conversion 

A new AI-powered platform helps brands optimize e-commerce images.

Scott Brill

Scott Brill

Managing Director at eFluence™, a division of Behaviorally

Why Marketers Should Be Excited About Apple’s iOS 15 Update

Research Technology (ResTech)

Why Marketers Should Be Excited About Apple’s iOS 15 Update

Everything you need to know about Apple’s iOS 15 update.

Tim Parkin

Tim Parkin

President at Parkin Consulting

Share of Search – Help or Hindrance to the CMO?

Gain & Retain®

Share of Search – Help or Hindrance to the CMO?

Is Share of Search (SoS) a reliable metric to measure brand success?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.

Methodify by

Methodify by

The Principles of Writing a Good Strategic Brief

Data Quality, Privacy, and Ethics

The Principles of Writing a Good Strategic Brief

Writing strategic briefs, a guide from A to Z.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog

CEO Series

Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog

The GreenBook Blog is a marketplace of ideas – please bring us yours, whether you work on the client-side, at a global research company, or a new star...

Greenbook null

Greenbook

Editorial Team at GreenBook

Personal Data: From Ultimate Commodity to Ultimate Asset

Personal Data: From Ultimate Commodity to Ultimate Asset

How we can incent and reward individuals for contributing to the data economy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Who, What, and Why of Writing Engaging Content For PR

Insights Industry News

The Who, What, and Why of Writing Engaging Content For PR

There are three questions you need to ask yourself before you start creating content.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

Insights Industry News

3 No-Cost Things You Can Do to Improve Your Website and Search Rankings

These easy changes will increase your traffic and improve your placement on search results.

Andy Crestodina

Andy Crestodina

Co-Founder / Chief Marketing Officer at Orbit Media

The 5 Changes Accelerating Market Research Innovation

The 5 Changes Accelerating Market Research Innovation

Tech, agile, emotional measurement, and more.

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

What Journalists Want

Insights Industry News

What Journalists Want

The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Making the Most Out of Your Marketing in a Recession

Research Methodologies

Making the Most Out of Your Marketing in a Recession

“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”

Adam Warner

Adam Warner

Marketing and Communications Consultant

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Research Methodologies

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Steve Henke

Steve Henke

Improving Written Content for Insights Marketing

Advertising and Marketing Research

Improving Written Content for Insights Marketing

The 6 do’s and don’ts of writing great marketing content that will get your insights agency noticed.

Jack Miles

Jack Miles

ESOMAR at Research World Editor

How to Gain New Clients Without “Selling”

Advertising and Marketing Research

How to Gain New Clients Without “Selling”

How to sell without ‘selling’ – Jeff Davis explains how to make your message resonate with potential buyers.

Jeff Davis

Jeff Davis

Founder and CEO at JD2 Consulting Group

Content Marketing: The Essential Business Development Tool for the MR Industry

Content Marketing: The Essential Business Development Tool for the MR Industry

Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.

Steve Henke

Steve Henke

Generalizing: The Bane of Insights

Generalizing: The Bane of Insights

I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...

Ron Sellers

Ron Sellers

Six Tips for Working with a PR Agency

Advertising and Marketing Research

Six Tips for Working with a PR Agency

Better utilize PR agencies in your marketing plan.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing

Advertising and Marketing Research

Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing

Tips and tricks to get started in your content marketing efforts.

Priscilla McKinney

Priscilla McKinney

Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You

Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You

Why consumers are now relying less on memory-based decision making.

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

7 Speakers, 7 Takeaways: Insights Marketing Day

Research Methodologies

7 Speakers, 7 Takeaways: Insights Marketing Day

A recap of 2019 Insights Marketing Day, Denver.

Molly Strawn

Molly Strawn

Why Declared Data is the Future for Marketers and CX Executives

Why Declared Data is the Future for Marketers and CX Executives

Declared data begins to take the spotlight from third-party data.

Pureprofile null

Pureprofile

How Netflix Will Transform Brand Marketing

CEO Series

How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Framework for Managing Brand vs Performance Advertising

Research Methodologies

Framework for Managing Brand vs Performance Advertising

Joel Rubinson provides us with a framework on better understanding when you choose one over the other.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Keith Weed, A Life in Marketing

CEO Series

Keith Weed, A Life in Marketing

An interview with Keith Weed, former CMO of Unilever.

Molly Fleming

Molly Fleming

Offloading Cognition: The New Behavioral Science Approach to Winning Customers

Research Technology (ResTech)

Offloading Cognition: The New Behavioral Science Approach to Winning Customers

How ‘cognitive offloading’ impacts the way your customers make choices

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

Influence Your Marketers, or Else

CEO Series

Influence Your Marketers, or Else

What makes influencers so special and does it make them marketers?

Mardien Drew

Mardien Drew

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

Stephen Phillips

Stephen Phillips

Does Your Value Proposition Need a Facelift?

Does Your Value Proposition Need a Facelift?

Attracting new customers and exciting existing ones through a clear, targeted message on your brand value

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

CEO Series

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are moving toward digital strategies for increased ROI

Brett House

Brett House

Nielsen at VP, Product Marketing and Strategy

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

CEO Series

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

The Buyer Journey: How Insights Buyers Choose Suppliers

Growing Your Insights Business

The Buyer Journey: How Insights Buyers Choose Suppliers

An innovative core business is key to be on the path-to-purchase for clients.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Rules of Engagement: How Should Brands Speak to Women in 2018?

CEO Series

Rules of Engagement: How Should Brands Speak to Women in 2018?

Understanding the rules of engagement when brands enter the gender equality arena

Danielle Todd

Danielle Todd

Senior Research Manager at Relish Research

How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns

How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns

Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.

Jake Wolff

Jake Wolff

Chief Commercial Officer at Cint

LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask

Insights Industry News

LESSONS LEARNED: NO.4 Don’t Assume, Get a Professional to Ask

Dave McCaughan shares his experience from marketing brands across Asia

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Get Ready For The Next Sea Change In Marketing

Get Ready For The Next Sea Change In Marketing

7 ways retailers as publishers & ad networks are changing marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

SEMIOFEST 2017: Conference Recap

SEMIOFEST 2017: Conference Recap

Missed Semiofest 2017? Get caught up with this overview of the event.

Chloe Lee

Chloe Lee

Solving the Real-World Puzzle of People-Based Marketing

Insights Industry News

Solving the Real-World Puzzle of People-Based Marketing

Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing.

Wayne St.

Wayne St.

Being Relevant Facing the New Argentine Consumer

Being Relevant Facing the New Argentine Consumer

How are Argentine consumers changing the way they interact with traditional and disruptive brands?

Sebastián Corzo

Sebastián Corzo

Automatically Write and Email Reports with R, SendGrid, & Displayr

Research Technology (ResTech)

Automatically Write and Email Reports with R, SendGrid, & Displayr

Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.

Tim Bock

Tim Bock

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Insights Industry News

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford offers tips on how to build an effective digitial strategy in the research space.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Insights Industry News

Consumer-Centric Marketing is Dead

To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

I’m Done Talking to Consumers

Insights Industry News

I’m Done Talking to Consumers

Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”

Jim Chastain

Jim Chastain

Insights Industry News

Better Marketing for Market Researchers: Lessons from Insights Marketing Day

Lightspeed’s Stefanie Mackenzie recaps her experience at Insights Marketing Day London 2017.

Stefanie Mackenzie

Stefanie Mackenzie

CEO Series

Neuroscience and Marketing

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Kevin Gray

Kevin Gray

President at Cannon Gray

The 3 Surprising Marketing Trends Businesses Should Own in 2017

Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Ben Kaplan

Ben Kaplan

Insights Industry News

Data: It is…ALIVE!

It’s not data that should drive marketing; it’s the needs of your product.

Steve Needel,

Steve Needel,

NYAMA/BrandSpark Survey: Focusing on Consumer-Generated Content Strategies into 2017

Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing Your Insights Business

Have We Forgotten What Research Is?

Clearly we’re not doing enough to educate our clients when experts, marketers, and industry publications don’t think our work is important.

Steve Needel,

Steve Needel,

Insights Industry News

Marketing Innovation: Diverge Early, Converge Later

Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Research Technology (ResTech)

Google Surveys 360: The Digital Marketer’s New Best Friend

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

One to One Marketing is a Myth

In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

The Magic Formula for Marketing Success

The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

Culture Shifts Affecting the Post-Modern Consumer

To be customer centric, your brand needs to invest to understand and respond through your brand strategy.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

Economic Eras and Brand Consumption

As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

Research Methodologies

When it Comes to Political Research, the Answers Aren’t Always in the Data Book

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Why Marketers Need Social Science in Their Tool Kit

Insights Industry News

Why Marketers Need Social Science in Their Tool Kit

Technology has made social science investigations more accessible and more affordable than ever before.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

Understanding Brand Attraction

We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

What is Changing in Marketing and How Does a Brand Succeed?

In this video, we answer the question, “What is happening in marketing and how does a brand succeed?

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

20 Marketing & Sales Guidelines for The Marketing Research Industry

Insights Industry News

20 Marketing & Sales Guidelines for The Marketing Research Industry

Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative.

Steve Henke

Steve Henke

Consumer Behavior

The Psychology Of The Grocery Store

How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

People Come First, Or Do They?

Marketing is mutating and the role of the CMO is changing because the customer too is changing.

Denyse Drummond-Dunn

Denyse Drummond-Dunn

Founder / President & Chief Catalyst at C3Centricity

Research Methodologies

Why Category Insights Should Take a Back Seat in Millennial Family Marketing

An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.

George Carey

George Carey

Insights Industry News

6 Lessons on Marketing a Startup with a Shoestring Budget

Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.

Jacqueline Rosales

Jacqueline Rosales

Chief Operating Officer at SoapBoxSample

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Growing Your Insights Business

Zero-Based Budgeting And It’s Negative Impact On Brand Building

Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.

Shane Skillen

Shane Skillen

Chief Executive Officer at Hotspex

Why You Should Copy Other People’s Ideas.

CEO Series

Why You Should Copy Other People’s Ideas.

Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job.

Mark Earls

Mark Earls

Insights Industry News

One Wrong Way To Modernize Market Research?

There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.

Douglas Pruden

Douglas Pruden

Principal at Customer Experience Partners LLC

Insights Industry News

Highlights from IMD 2015: How Researchers Can Become Better Marketers

Highlights from Insights Marketing Day (IMD), an event that encouraged research suppliers to look internally at how to be better marketers.

Sandra Bauman

Sandra Bauman

Insights Industry News

Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes

An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.

Dr. David

Dr. David

Hacking & Collaborating: Disruptive Innovation through Inspiration

Research Technology (ResTech)

Hacking & Collaborating: Disruptive Innovation through Inspiration

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

How Brands Really Grow Part 1: It’s Not Just About Acquisition

Insights Industry News

How Brands Really Grow Part 1: It’s Not Just About Acquisition

Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters.

Jan Hofmeyr

Jan Hofmeyr

Chief Researcher at Kantar TNS

Growth Hacking 101

Research Methodologies

Growth Hacking 101

Whether you’re launching a new company or a new product or service within a firm, you can use growth hacking strategies to your advantage.

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Harnessing The New Marketing ATOM

Research Methodologies

Harnessing The New Marketing ATOM

The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Insights Industry News

Marketing Market Research: Finding Your “Secret Sauce”

The key to building a market research agency’s brand is to “find your company’s ‘secret sauce'”, but what is it and how do you find it?

Rick Kendall

Rick Kendall

Growing Your Insights Business

Do Marketing Measurements Matter in a Real Time World?

With most content access occurring over tablets and phones, measuring marketing effectiveness via traditional approaches is less reliable.

Ellen Woods

Ellen Woods

Research Methodologies

Get To Know The Consumer and Then Do Something With It.

Marketing research should inspire brand ideas to a large number of targetable audience members.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Innovation or Sales Pitch?

As a marketing science person I am bombarded by sales pitches for innovative products. Here’s how to separate the wheat from the baloney.

Kevin Gray

Kevin Gray

President at Cannon Gray

CEO Series

Market Research Is Like… A Collection Of Some Of The Best Market Research Analogies

Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research.

Isaiah Adams

Isaiah Adams

Client Account Analytics Director at Optimization Group

Insights Industry News

Is Your Focus Strategic or Tactical? Why Not Both?

It is important to consider both the strategic and the tactical to get a complete picture of your research.

Ellen Woods

Ellen Woods

The Economist’s “The Big Rethink” Is Rethinking Fundamental Rules of Engagement

The Economist’s “The Big Rethink” Is Rethinking Fundamental Rules of Engagement

The Economist’s “The Big Rethink” US explores the trends redefining marketing and customer engagement in the twenty-first century

Rick Kendall

Rick Kendall

What Do Clients Think Of Market Research Supplier Marketing?

What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.

Ron Sellers

Ron Sellers

How The Big Game Is Driven By Big Data

Big Data will have big implications moving forward for just about everything, including marketing.

May Nguyen

May Nguyen

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Women in Research (WIRe) NYC Chapter meet up delivers

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

Rachel Dreyfus

CEO Series

Jan Hofmeyr Challenges The Future Of Market Research

Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Insights Industry News

Do People Connect With Brands At An Emotional Level?

Emotional engagement with brands is much less prevalent than many marketers assume.

Neal Cole

Neal Cole

Brand Strategy

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Historically, marketing researchers run projects. We must go beyond the project to the Business Question.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

5 Tips for Creating a New Product or Solution

Insights Industry News

5 Tips for Creating a New Product or Solution

How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.

TRC Market

TRC Market

Insights Industry News

Is The Road To Marketing Success Paved With Good Intentions?

Here is a crash course on intent marketing, and some important questions about this new model.

Tom Ewing

Tom Ewing

Meet The New Consumer?

Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.

Steve Needel,

Steve Needel,

Insights Industry News

All Emotions Are Not Created Equal

It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.

Dr. David

Dr. David

Insights Industry News

Market Segmentation For Digital Natives Vs Digital Immigrants

Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Customer Experience (CX)

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Customer Experience (CX)

Marketing In Crisis – What Does That Mean For Market Research?

Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here’s how that can change.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Prescriptions for Healing Research Brands

I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?

Ron Sellers

Ron Sellers

Qualitative Research

Physician, Heal Thyself (and Thy Marketing)

In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our ind...

Ron Sellers

Ron Sellers

Customer Experience (CX)

#reThink13: Rage Globally, Shop Locally

Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy

Tom Ewing

Tom Ewing

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

The Great Marketing Revolution

A roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior.

Alec Maki

Alec Maki

Vice President - Strategic Solutions at Bellomy Research Inc

Research Methodologies

The Key To Consumer-centric Marketing

The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.

Bethany Wilczynski

Bethany Wilczynski

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Why Social Media Measurement Is A Competitive Advantage

Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.

Michael Wolfe

Michael Wolfe

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

Scurrilous Scalawags and Other Alliterative Miscreants

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...

Steve Needel,

Steve Needel,

Lucky Thirteen: 13 Marketing & Branding Trends

The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Advertising Research Foundation Announces President & CEO Barocci’s Retirement

Advertising Research Foundation Announces President & CEO Bob Barocci’s Retirement. His successor will have quite a few challenges to contend with.

Ari Popper

Ari Popper

Insights Industry News

Social Networks & Human Behavior

The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.

Neal Cole

Neal Cole

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Cool Is For Fools: An Interview With Romi Mahajan

An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Fresh Voices: Twitter Buzzwords Are Insights Buzzkill

We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Insights Industry News

4 Common Myths About Human Decision Making

Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.

Neal Cole

Neal Cole

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed

In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.

Adam Di

Adam Di

Managing Partner at Sentis Market Research

#MRMW: ‘Social, Local and Mobile’ Will Take Over the World

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Change is the New Constant

Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

Collaborative Approach to Mobile – Any Questions?

I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

Market Research in the Mobile World

Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Digital Publishing in an Age of Convergence Series: Setting the Stage

Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.

Lauren Sozio

Lauren Sozio

Product Marketing Director at Catalant Technologies

How Persuasive Should MR Be?

I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK at YouGov

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

CEO Series

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

International Market Research

Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Behavioral Science

Moments of Truth Cartoon: Bridging the Connection Gap

While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to di...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Moments of Truth: Social Chatter

While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives?

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Moments of Truth Cartoon – EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

Research Methodologies

Moments of Truth: The Insight Guru

Alan Zorfas shares three critical comments about “how it’s done” exposed in Tom Fishburne’s Marketoon.

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

CEO Series

America’s Great Divide / What Does the Shrinking Middle Class Mean for Market Research?

If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be h...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Moments of Truth Cartoon: Homework…Bridging the Information Gap for Marketers

The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Moments of Truth Cartoon: The Kickoff Meeting

This is the third in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

The AMA GRIT Panel: Embracing Change in MR

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Malcolm De

Malcolm De

AMA Research & Strategy Summit Day 1: Ask, Explore, Understand

I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the oppo...

Kaylor Hildenbrand

Kaylor Hildenbrand

Marketing Research & Principal Consultant at Park Research Partners

Research Methodologies

Moments of Truth: Birth of an Insight…And the Ensuing Crisis of Credibility

This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Moments of Truth: “Justify’

Introducing a new series of cartoons to take a humorous look at some of the “pain points” we marketers deal with on a daily basis.

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

Want To See The Presentations From Market Research In The Mobile World? Here’s How!

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...

Prashant Hari

Prashant Hari

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

How Business Savvy a Market Researcher are You?

To what extent do we market research professionals really understand the realities of those making the decisions?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Innovation Challenges

Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.

Navin Williams

Navin Williams

Research Methodologies

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Exploring some of the current limitations of the mobile model and asking what does the future hold?

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

A Jersey Researcher in the Crowdsourcing Court

Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARF 2011 re:Think Conference, Connect the Dots and Tell a Story

I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...

Diane Liebenson

Diane Liebenson

Consultant at Liebenson Group

China: The Next Great MR Growth Market?

As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is...

Navin Williams

Navin Williams

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc.

As a lead up to the Technology Driven Market Research Event (May 2-3, Chicago) I am conducting interviews with as many of the wonderful thought leader...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mental Spring Cleaning

Mental Spring Cleaning

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Market Research Is Dead, Long Live Market Research

Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.

TRC Market

TRC Market

Looking Back & Looking Ahead

Looking Back & Looking Ahead

Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

It’s The Little Things That Mean A Lot

What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand?

Ron Sellers

Ron Sellers

Sentient’s 2011 Marketing Trends And Economic Predictions

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Sentient Insight

Sentient Insight

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Zombie Walks Into A Neuromarketing Lab….

Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Winds of Change: Three Ideas for Doing More with Less

by Monica Wood, Cambiar Partner In the world of Market Research often times the function and its deliverables are thought of as a cost center. This is...

Cambiar null

Cambiar

Guest blogger at Cambiar

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How To Become a (Research) Rockstar

Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRE 2010: Evolve or Go Extinct

by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...

Bill Weylock

Bill Weylock

Ubercool (TMRE Part 8)

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

Robert Moran

From Microsoft to Southwest… capturing Social Media

Bill Weylock’s account of the presentations from the first day of The Market Research Event.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

TMRE 2010: Monday Morning Social Media for Breakfast

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

Bill Weylock

Bill Weylock

Macro-Forces and Coca-Cola’s Strategy

Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.

Robert Moran

Robert Moran

Crowdsourcing…Counterintuitive?

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Transforming Vendors Into Partners

My post about getting nickel-and-dimed by focus group facilities got quite a bit of response.  Many of you agreed that getting charged $11 for copies ...

Ron Sellers

Ron Sellers

We want to give you personal service, (INSERT NAME)!

Insights Industry News

We want to give you personal service, (INSERT NAME)!

Attempts to capture attention or make it sound more personal can make you appear foolish and inattentive, or like outright liars.

Ron Sellers

Ron Sellers

Insights Industry News

Would You Be Loyal to You?

Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Connecting The Dots…

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Are You A Linchpin?

If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin.  The premise of the book is that we live and work in a hyper…

Cambiar null

Cambiar

Guest blogger at Cambiar

The AMA MRC, Innovative Offerings, MR News & Researchvibes

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Think Like Your CEO: Creating a Lasting Seat at the Table for Market Research and Competitive Intelligence

In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example...

Cambiar null

Cambiar

Guest blogger at Cambiar

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Scaling the Wall: New Marketing Opportunities in Social Media

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Research Technology (ResTech)

Mobile Screens – Size Does Matter?

The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.

Navin Williams

Navin Williams

Insights Industry News

Creature of Habit

Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Insights Industry News

More Show & Less Tell, Please?

Is your technique or methodology superior to all the others? Ron Sellers is skeptical.

Ron Sellers

Ron Sellers

Bursting Bubbles: Discovering and preserving new worlds of loyalty

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Signposts On the Road Ahead

Signposts On the Road Ahead

A trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

PepsiCo And The Ongoing Shift Towards “Pull” Vs. “Push” Marketing

Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inhe...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook