As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.
When you're choosing a mobile qual solution, it's important to take many factors into consideration.
Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.
Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant c