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Archive: mystery shopping

In-Store Mobile Usage: Much Ado About Nothing – Again

“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.

Steve Needel,

March 17, 2015

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Research Methodologies

How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice

Video mystery shopping is an excellent tool to capture the reality of the customer experience and the nature of advice given.

Neal Cole

July 10, 2012

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