Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
A look into the average Netflix user.
How advertising could flip the script for Netflix.
How the digital transformation in personal data is reshaping the insights industry
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.