Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering.
Whether you're launching a new company or a new product or service within a firm, you can use growth hacking strategies to your advantage.
There are three big things I took away from an intense 48 hours of presentations and conversations at IIeX EU 2015.
GreenBook and NewMR have formed a strategic alliance - the New Global Strategic Alliance.
Are we - myself included - kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants?
Has the term "New MR" effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream?
NewMR needs to be more than innovative new methods. It should focus on new relationships with the businesses and organizations it serves.
When we look at New MR, we see tools that are perfectly suited to support both sides of the marketplace.
I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less - and have a more bold but business-attuned approach to pu
Dana Stanley of Research Access has written a brief on this inaugural webinar and I've reposted it below. The topic is "Turning Big Data from a Headache to a Competitive