Archive: nike

Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy

Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy

What Subaru, Amazon, and Bombas are getting right about value brand strategy.

Susan Schwartz

Susan Schwartz

President & CEO at NAXION

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Research Methodologies

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Unlock the power of predictive analytics for your business.

Adriana Lynch

Adriana Lynch

Chief Marketing Officer at Chief Outsiders

Choosing the Right Benchmarks

Research Methodologies

Choosing the Right Benchmarks

Benchmarks are an important part of our decision-making, choose them wisely.

Fiona Blades

Fiona Blades

President and Chief Experience Officer at MESH Experience

Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts

Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts

A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.

Tim Hoskins

Tim Hoskins

Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad
Zach Simmons

Zach Simmons

When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad

Brand Strategy

When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad

Benefits & drawbacks of Nike’s recent socially divisive campaign

Sasha Laferte

Sasha Laferte

What Americans Really Want For Black Friday

What Americans Really Want For Black Friday

The Pollfish Black Friday National Survey reveals what Americans want this year

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook