In-depth consumer understanding through text analytics.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.