From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
There have been many advancements in the evolutionary process of online survey technology and online sampling.
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.
Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.
It seems people have forgotten the value that a market research panel truly provides.
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
Panels today are less responsive and respondents do not remain in panels as long.
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.