Archive: online research

The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online

Focus on APAC

The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online

The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...

SS

Sandeep Singh

Managing Director, APAC at InnovateMR

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

Strong Link between Bad News and Loss of Value for Portuguese Banks

Insights Industry News

Strong Link between Bad News and Loss of Value for Portuguese Banks

A 2021 study reveals the value of unsolicited customer opinions.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

The Rise of the Multi-Billion Dollar ResTech Industry

The Rise of the Multi-Billion Dollar ResTech Industry

Online sample is finding its place by driving innovation in ResTech.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

GDPR, Covid-19 and Face-to-Face Interviewing

Insights Industry News

GDPR, Covid-19 and Face-to-Face Interviewing

What are the GDPR implications for interviewers moving to video?

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Online DIY Sample Tools, Not A Fit For Most

Research Methodologies

Online DIY Sample Tools, Not A Fit For Most

DIY sample buying may look easy, but looks can be deceiving.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Supply, Demand and Sustainability in Market Research

Focus Groups

Supply, Demand and Sustainability in Market Research

The insights industry is facing a global supply shortage.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

5 Steps to Prevent Online Survey Fraud

Research Methodologies

5 Steps to Prevent Online Survey Fraud

Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.

Pankaj Madan

Pankaj Madan

CTO at Teamarcs Technologies Pvt. Ltd.

GreenBook Future List Spotlight: Mark David Alvarez

Customer Experience (CX)

GreenBook Future List Spotlight: Mark David Alvarez

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Greenbook

Greenbook

Is In-Person Research Dead? Or Just Hibernating?

Research Technology (ResTech)

Is In-Person Research Dead? Or Just Hibernating?

Remote research has its limits. But is remote research gone for good?

Brett Watkins

Brett Watkins

CEO at L&E Research

Communities: The Key to Strategic Research in the COVID-Era?

Research Methodologies

Communities: The Key to Strategic Research in the COVID-Era?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Ethnography: Does Remote Research Really Count?

Ethnography: Does Remote Research Really Count?

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

Ben Jacobson

Ben Jacobson

Partner and Director at Conifer Research

Five Challenges to Overcome for Successful Market Research Online Communities

Research Methodologies

Five Challenges to Overcome for Successful Market Research Online Communities

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

Virtual Conversations, Real Answers

Qualitative Research

Virtual Conversations, Real Answers

Driving actionable insights, from online qualitative research.

Manisha Dikshit

Manisha Dikshit

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

Qualitative Research

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

The increasing shift to use of online research tools.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

Conducting Latam Online Research? Read This First

Research Methodologies

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Andreina De

Andreina De

The Future of Video for MRX

Research Technology (ResTech)

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Alistair Vince

Insights Industry News

Connecting with Consumers in the Modern Age

The research landscape is changing through democratization of research, affordability, and self-service.

Zach Simmons

Zach Simmons

Research Methodologies

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes

Katja Cahoon explores the challenges and benefits of online qualitative research.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Methodologies

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Marie-Claude Gervais

Marie-Claude Gervais

Research Technology (ResTech)

Seeing is not Believing

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

Gera Nevolovich

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Are Myths Stopping You From Engaging in Online Qualitative Research?

Research Methodologies

Are Myths Stopping You From Engaging in Online Qualitative Research?

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Methodologies

Exploring the Use of Emojis in Qualitative Research

It’s time to stop ignoring emojis and start leveraging them in online qualitative research.

Over the

Over the

Research Technology (ResTech)

How to find the Right Online Qualitative Platform for You

Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.

Katja Cahoon

Katja Cahoon

Managing Founder at Beacon Insight Group

Research Methodologies

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Aaron Jue

Aaron Jue

Development Director at Electronic Frontier Foundation

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Research Methodologies

Are DIY Platforms Ready for Prime Time?

DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Technology (ResTech)

Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future

Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How To Conduct Online Qualitative Research To Test Ads

Research Methodologies

How To Conduct Online Qualitative Research To Test Ads

Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.

Paul Rubenstein,

Paul Rubenstein,

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

Research Methodologies

Is Online Sample Quality A Pure Oxymoron?

Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

Scott Weinberg

Scott Weinberg

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Research Methodologies

Purist, Meet Real World

When it comes to developing a purely representative sample, telephone research is still far better than online research.

Ron Sellers

Ron Sellers

A Big Picture of the Trends in Mobile Market Research

Ray Poynter gives a “Big Picture” look at the key trends in mobile market research.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Insights Industry News

Increasing Intimacy Through Rapport

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Insights Industry News

Friday Rewind: Google, Twitter & Facebook… Oh My!

The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobile Qualitative – How Does It Fit In The Research Toolkit?

Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

How TNS Is Validating Mobile Globally

TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

Phil Rance

Phil Rance

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Phil Rance

Phil Rance

Research Methodologies

The Shape Of Mobile Market Research Over The Next Three Years

How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet

Ben Leet

General Manager UK at YouGov

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Google Consumer Surveys Unleashes G Force Change

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Ellen Woods

Ellen Woods

Insights Industry News

Market Segmentation For Digital Natives Vs Digital Immigrants

Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

CEO Series

Interview With Insight Innovation Competition Winner Neil Seeman of RIWI Corporation

An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Mobile Research Quality: Absolute vs. Relative

Defining mobile research quality, in absolute and relative contexts.

Scott Weinberg

Scott Weinberg

Research Methodologies

From Doubter to Evangelist: Why It’s Time To Embrace Mobile Research

Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.

Ben Leet

Ben Leet

General Manager UK at YouGov

How To Get The Most Out Of Your Online Qualitative Research

Research Methodologies

How To Get The Most Out Of Your Online Qualitative Research

Paul Rubenstein shares his best practices for getting the most out of qualitative research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Are We Entering The Golden Age of Market Research Technologies?

Five recent effects of technology on the relationship of consumers and brands and their impact on Market Research.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

CEO Series

ZappiStore Wins The Insight Innovation Competition Phase 2!

An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.

Brian Tarran

Brian Tarran

Editor at Research Live

Research Technology (ResTech)

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

What would it mean for our research if our participants’ hardware could share their senses?

Niels Schillewaert

Niels Schillewaert

Insights Industry News

Online Tools To Help You Tell A Good Story

A review of free or almost free online tools to help researchers create more engaging presentations and reports.

Julie Diaz-Asper

Julie Diaz-Asper

Founding Partner at Social Lens Research

Market Research in the Post-PC Era

Research Methodologies

Market Research in the Post-PC Era

Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

Why Consumer Is King: Moving With Our Mobile Market

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

Ben Leet

General Manager UK at YouGov

Are The Heavy Users Of #MRX #SM Ahead Of The Curve Or Just Talking To Themselves?

Are the social media heavy users in #MRX ahead of the curve, or are they simply talking to each other?

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Google Makes Their Market Research Play: Now What?

Brand Strategy

Google Makes Their Market Research Play: Now What?

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Biased Research, No Matter What the Methodology

It’s imperative to understand what type of skew your selected methodology may be bringing to the data.

Ron Sellers

Ron Sellers

Research Methodologies

Access Panel Recruitment: The Real Dirty Secret?

One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.

Laura Davies

Laura Davies

Director of Strategy at Blackwater Technologies

Research Methodologies

How Authentic are we Online?

Online is a medium that changes the way we express ourselves. How researchers approach the issue of online authenticity is an important one.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

More Dirty Little Secrets of Online Panel Research

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Ron Sellers

Ron Sellers

Research Methodologies

Who’s Responsible for Lousy Questionnaire Design?

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal

SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Research Methodologies

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.

Jason Anderson

Jason Anderson

Owner at Datagame

Insights Industry News

Of Privacy and Games (Marketing) Research

For MR shops out there who are concerned about how to ethically treat social media data, just remember one rule: it’s not private data.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Client-side Technologist’s Perspective On The Market Research Data Privacy Issue

Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Meme Game

Lenny Murphy shares his favorite entries to the NGMR research meme contest, as well as one of his own submissions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Where Can Online Market Research Go From Here?

Some recent sharings and an upcoming panel discussion webinar on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Viva la Revolucion!

The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Can We Stop Arguing Over What’s The “Best” Methodology?

There is no “best” methodology or approach. The “best” methodology is the one that will be most ideal for the specific project at hand.

Ron Sellers

Ron Sellers

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Research Methodologies

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Kristin Schwitzer

Kristin Schwitzer

President at Beacon Research

Research Methodologies

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.

Bill Weylock

Bill Weylock

Research Methodologies

Unconquered Mobile Market Research

As mobile interfaces improve, the applicability of mobile in market research will only grow.

Navin Williams

Navin Williams