Customer purchase intent in completing online shopping sessions.
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...
How Nationwide designed a debt-reduction product with differentiated market features.
Uncovering and decoding the shopper’s journey.
Segmentation and attribution can be combined by marketers, helping to optimize budgets and expand target reach
It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business.
Is there anything like a shopper journey? The answer is sometimes yes and sometimes no.
Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form.