In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
How will people’s willingness to share their data, personal and otherwise, with us change over the next few years?
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward.
A new report from the GRBN on attitudes to personal and sensitive data has profound implications for the market research industry.
How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?