Archive: predictions

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

GRIT Sneak Peek: 2022 Business & Innovation Trends
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Rethinking the Aging Population with Dave McCaughan
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Our Future With Automation and Robotics

Executive Insights

Our Future With Automation and Robotics

The automation wave and how it benefits consumers.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook 2022 Future List Spotlight: Josipa Majic

Future List Honorees

GreenBook 2022 Future List Spotlight: Josipa Majic

An interview with 2022 Future List honoree Josipa Majic (Tacit).

Greenbook Content

Greenbook Content

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

GreenBook 2022 Future List Spotlight: Salam Beasan

Future List Honorees

GreenBook 2022 Future List Spotlight: Salam Beasan

An interview with 2022 Future List honoree Salam Beasan (Similarweb).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Mark Resnick

Future List Honorees

GreenBook 2022 Future List Spotlight: Mark Resnick

An interview with 2022 Future List honoree Mark Resnick (Zappi).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Rob Turnbull

Future List Honorees

GreenBook 2022 Future List Spotlight: Rob Turnbull

An interview with 2022 Future List honoree Rob Turnbull (Twitter).

Greenbook Content

Greenbook Content

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

GreenBook 2022 Future List Spotlight: Melina Palmer

Future List Honorees

GreenBook 2022 Future List Spotlight: Melina Palmer

An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi

Future List Honorees

GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi

An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

An interview with 2022 Future List honoree Jessica Wong (Paramount).

Greenbook Content

Greenbook Content

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

CEO Series

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

Discussing the key themes & trends of IIEX North America 2022.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook 2022 Future List Spotlight: Gareth Bowden

Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Greenbook Content

Greenbook Content

Interview with Ivana Taylor (DIY Marketers)

Executive Insights

Interview with Ivana Taylor (DIY Marketers)

Interview with Ivana Taylor, a small business and marketing expert.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

Future List Honorees

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Greenbook Content

Greenbook Content

Market Research Top Issues & Trends

The Respondent Experience

Market Research Top Issues & Trends

Identifying the key trends and current challenges in the MR industry.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

GreenBook 2022 Future List Spotlight: Sascha Eder

Future List Honorees

GreenBook 2022 Future List Spotlight: Sascha Eder

An interview with 2022 Future List honoree Sascha Eder (NewtonX).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Adam Colasanto

Future List Honorees

GreenBook 2022 Future List Spotlight: Adam Colasanto

An interview with 2022 Future List honoree Adam Colasanto (Vizit).

Greenbook Content

Greenbook Content

Five Customer Experience and Market Research Predictions for 2022

Consumer Behavior

Five Customer Experience and Market Research Predictions for 2022

Alchemer’s 2022 predictions emphasize the growing importance of CX.

Chris Benham

Chris Benham

CMO at Alchemer

Market Research Predictions for 2022 (Part Two)

Customer Experience (CX)

Market Research Predictions for 2022 (Part Two)

Industry leaders’ MR predictions for the new year.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Predictions for 2022 (Part One)

Market Research Predictions for 2022 (Part One)

Industry leaders’ predictions for 2022: growth, tech, and talent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Share of Search – Help or Hindrance to the CMO?

Gain & Retain®

Share of Search – Help or Hindrance to the CMO?

Is Share of Search (SoS) a reliable metric to measure brand success?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

GreenBook Future List Spotlight: Olivier Tilleuil

GreenBook Future List Spotlight: Olivier Tilleuil

GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.

Greenbook

Greenbook

Top Insights & Analytics Leaders Share Their 2020 Predictions

Top Insights & Analytics Leaders Share Their 2020 Predictions

What the leaders of market research expect in 2020.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Predictions for MRX That Are Becoming Reality

Predictions for MRX That Are Becoming Reality

An update and analysis on the current state of the industry.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

30 Industry Leaders Share Their Predictions for 2019

30 Industry Leaders Share Their Predictions for 2019

Predictions on what 2019 will hold for the insights industry

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI

AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI

MR industry leaders discuss emerging trends in AI and offer ideas for taking action

Melinda Han

Melinda Han

5 Predictions for What Building Digital Products Will Look Like in 2028

Insights Industry News

5 Predictions for What Building Digital Products Will Look Like in 2028

How digital product design will change business

Thor Ernstsson

Thor Ernstsson

Customer Experience Predictions for 2018

Customer Experience Predictions for 2018

The trends driving customer-centricity in 2018.

Zarina de

Zarina de

What will happen to Market Research in 2018?

What will happen to Market Research in 2018?

Hottest topic, biggest disappointment, & rising threat in insights

Ray Poynter

Ray Poynter

Managing Director at The Future Place

36 Market Research Thought Leaders On Predictions for 2018

36 Market Research Thought Leaders On Predictions for 2018

Thought leaders in insights & analytics share their predictions for 2018.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2017 Predictions in Review

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Dan Foreman

Chairman of the Board at ZappiStore

What does 2018 have in Store for Qualitative Research?

What does 2018 have in Store for Qualitative Research?

Discuss five trends that will impact the face of market research in 2018.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Judging 2016 Predictions: Only 3 Out of 125 Were Right!

Judging 2016 Predictions: Only 3 Out of 125 Were Right!

Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!

Dan Foreman

Dan Foreman

Chairman of the Board at ZappiStore

Predictions 2017: Take the Long View

Predictions 2017: Take the Long View

Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.

David Sackman

David Sackman

Insights Industry News

Culture Shifts Affecting the Post-Modern Consumer

To be customer centric, your brand needs to invest to understand and respond through your brand strategy.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Research Technology (ResTech)

Chasing The Next Big Idea – Prediction Market Volume Forecasting

Introducing the industry’s first prediction market-based volume forecasting capability.

Brad Marsh

Brad Marsh

Chief Executive Officer at Consensus Point

Looking Back On, Or Forward To, 2016

Looking Back On, Or Forward To, 2016

Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.

Andrew Cannon

Andrew Cannon

Executive Director at Global Research Business Network

Ray Poynter’s Predictions for 2016

Ray Poynter’s Predictions for 2016

Despite Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Predictions for 2015 by Dave Sackman of LRW

CEO Series

Predictions for 2015 by Dave Sackman of LRW

At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Move Beyond The Insight To Find The Prediction Question

In the age of data driven marketing, we need to find the prediction question in every study and address it.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

What’s Going To Happen To Your Brand?

There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Predictions for 2013: Round 2

Predictions for 2013: Round 2

More questions for Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater of the Research For Good “Predictions for 2013” webinar.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Ode To The Unsung Heroes Of The Market Research Industry

Predicting the future is a tricky business. If you don’t agree, ask these people …

Patricio Pagani

Patricio Pagani

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Respondent Experience

Predicting The Unpredictable: A Call For Reason

I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate).

Ron Sellers

Ron Sellers

Insights Industry News

A Market Research Opportunity In India

Romi Mahajan has an idea for a budding market research genius; you can make a mark and make a ton of money if you do this one right.

Research Access

Research Access