Archive: predictive analytics

Is Brand Tracking in Market Research Relevant?

Artificial Intelligence and Machine Learning

Is Brand Tracking in Market Research Relevant?

As the world of market research moves forward, we leave what we have known as tracking research behind.

Richard Owen

Richard Owen

Getting It Right with Hunter Thurman of Alpha-Diver

Behavioral Science

Getting It Right with Hunter Thurman of Alpha-Diver

The model-based approach helps to understand drivers of human behavior.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

What is a Two-Speed Market Research Strategy?

Research Methodologies

What is a Two-Speed Market Research Strategy?

Is a two-speed market research strategy the key to unleashing our potential?

Emily James

Emily James

Insights Marketer at FlexMR

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

Kevin Gray

President at Cannon Gray

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Research Methodologies

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Unlock the power of predictive analytics for your business.

Adriana Lynch

Adriana Lynch

Chief Marketing Officer at Chief Outsiders

Demystifying Machine Learning and AI in Market Insights

Research Methodologies

Demystifying Machine Learning and AI in Market Insights

How to truly utilize AI and machine learning.

Robert Vagi

Robert Vagi

Predictive Analytics – The How’s, Why’s, and Common Pitfalls

Research Methodologies

Predictive Analytics – The How’s, Why’s, and Common Pitfalls

Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.

Kevin Mabe

Kevin Mabe

Chief Analytics Officer at Corus

Predictive Analytics and Modeling Increase Your Odds of Winning

CEO Series

Predictive Analytics and Modeling Increase Your Odds of Winning

Bringing a predictable outcome to big decisions

Lynnette Leathers

Lynnette Leathers

CEO at Mindspot Research

What Is The Future of Brand Tracking?

What Is The Future of Brand Tracking?

Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal

Larry Friedman

Larry Friedman

Data Translators – The Must Have Role for the Future

Data Translators – The Must Have Role for the Future

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

How to Solve the Most Common Data Problems in Retail

Insights Industry News

How to Solve the Most Common Data Problems in Retail

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Pauline Brown

Pauline Brown

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Data Science

How Big Data Augments Marketing Research

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

The Conundrum of Changes in Market Research and Predictive Analytics

Insights Industry News

The Conundrum of Changes in Market Research and Predictive Analytics

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

Tony Cosentino

Tony Cosentino

The Frontiers of Research 2012 (May 8th, NYC)

CEO Series

The Frontiers of Research 2012 (May 8th, NYC)

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...

TRC Market

TRC Market

Research Technology (ResTech)

Framing the World of Predictive Analytics

The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

Tony Cosentino

Tony Cosentino

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook