Archive: product development

Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Insights Industry News

Supply Chain Blues: How Consumer Research Helps Navigate Shortages

Consumer research can help brands navigate supply chain shortages.

Greg Stucky

Greg Stucky

InsightsNow at Chief Research Officer

Human Centricity is Key to Customer Centricity

Human Centricity is Key to Customer Centricity

Tech can help us achieve consumer and customer centricity in insights.

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

Six Brand Strategies During Economic Uncertainty

Six Brand Strategies During Economic Uncertainty

Key learnings from previous uncertain times to help your brand.

Mohammed Bellamine

Mohammed Bellamine

Director of Customer Experience at Perksy

Reducing Friction to Drive Product Development
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Deliver Quality Insights in a DIY World

Data Quality, Privacy, and Ethics

How to Deliver Quality Insights in a DIY World

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

Insights Industry News

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer

The recent Spotify controversy created a window of opportunity.

Simone Somekh

Simone Somekh

Marketing Communications Manager at Revuze

The World’s First D2C Product Testing Platform with Dana Kim
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Consumer Behavior

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Gaining insight into the changing behaviors of beer & spirit shoppers.

Reach3 Insights

Reach3 Insights

10 Things We Learned While Building an Agile Research Platform

Research Methodologies

10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

Dana Kim

Dana Kim

Founder & CEO, CPTO & Founder at Highlight

How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)

Research Methodologies

How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)

Lean Startup what is it, why it’s relevant to you, and its advantages.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Unknown product descriptors have an effect on price and appeal.

Julia Maier,

Julia Maier,

Xpert Solutions Product Manager at Aytm

Aligning Department and Organizational Goals with LeapFrog/VTech

Brand Strategy

Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Iteration is Invisible

Insights Industry News

Iteration is Invisible

It takes a lot of iterations, both private and public, to get a product to its current state.

Nis Frome

Nis Frome

Co-Founder & VP of Product at Feedback Loop

Design as a Strategy (Part 3)

Research Methodologies

Design as a Strategy (Part 3)

Innovate your research with 4 design as strategy principles.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Five Clear Steps to Successful Product Testing Right Now

The Five Clear Steps to Successful Product Testing Right Now

Product testing during COVID is possible with these must-know steps.

Rebecca West

Rebecca West

‘Build It and They Will Come’. No, They Won’t.

‘Build It and They Will Come’. No, They Won’t.

Is your new product set up for success post-launch?

Amanda Pizarek

Amanda Pizarek

Director of Research - Americas at Watch Me Think

Improving Flight Safety and Jet Orders with SurveyGizmo

Improving Flight Safety and Jet Orders with SurveyGizmo

How a major jet manufacturer utilized biometrics for safety.

David Roberts

David Roberts

CEO at SurveyGizmo

Getting the Innovation Equation Right

Getting the Innovation Equation Right

Using an analytical framework to prepare for a product launch.

Julie Dellert

Julie Dellert

Vice President of Product Leadership at Nielsen BASES

9 Ways to Utilize Research in B2B Product Launches

Research Methodologies

9 Ways to Utilize Research in B2B Product Launches

How to prevent the failure of new products in the B2B market.

Alan Hale

Alan Hale

President at Consight Marketing Group, LLC

Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success

Research Methodologies

Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success

How the Nestlé team implemented an agile, sprint-based approach for innovation.

Cassandra McNeill

Cassandra McNeill

Senior Manager of Content Marketing at GutCheck

Is the Experience Frontier the New Innovation Frontier?

CEO Series

Is the Experience Frontier the New Innovation Frontier?

Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

How to Avoid “Your Baby is Ugly” Syndrome

Insights Industry News

How to Avoid “Your Baby is Ugly” Syndrome

When research yields problems and highlights issues that need fixing, don’t run from them.

Aihui Ong

Aihui Ong

SVP of Tech at SnackNation

A Conversation with Stan Sthanunathan of Unilever on His New Book

CEO Series

A Conversation with Stan Sthanunathan of Unilever on His New Book

Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book

Stan Sthanunathan

Stan Sthanunathan

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

Stephen Phillips

Stephen Phillips

Activating “Germ Hubs” to Drive Brand and Sales Growth

Activating “Germ Hubs” to Drive Brand and Sales Growth

Kantar drives sales lift for Vistar Media’s new product line

Eric Salama

Eric Salama

CEO at Kantar

Design Thinking Isn’t B.S. (But the Way We Think About It Is)

Design Thinking Isn’t B.S. (But the Way We Think About It Is)

Empowering orgs to design better consumer products by integrating internal and external perspectives

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

How Insights Teams Can Help Drive Business Agility

Insights Industry News

How Insights Teams Can Help Drive Business Agility

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

Steve Hansen

Steve Hansen

How Agile Development Can Help Build a Better Paper Towel

Brand Strategy

How Agile Development Can Help Build a Better Paper Towel

CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.

Jay Rampuria

Jay Rampuria

EVP, Global Business & Corporate Development at Toluna

Successful Product Innovation Leverages New Agile Research Approaches

Successful Product Innovation Leverages New Agile Research Approaches

Achieving sustainable growth and agile innovation in product innovation

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Product Usage Insights with AI

Research Technology (ResTech)

Product Usage Insights with AI

Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach

Kushank Poddar

Kushank Poddar

Head of Business at Karna AI

Step 4 of a 12 Step Recovery Program for AI Narratives

Research Technology (ResTech)

Step 4 of a 12 Step Recovery Program for AI Narratives

Shifting the AI narrative to focus on its practical effects used today

Frank Schneider

Frank Schneider

CEO at Speakeasy AI

How Ricola Accelerated Concept Development for Successful Product Launch

How Ricola Accelerated Concept Development for Successful Product Launch

Concept exploratory study & in-home use test for a successful Ricola product launch

Carol Fitzgerald

Carol Fitzgerald

President & CEO at BuzzBack

Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer

Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer

Innovative quantitative survey approach used in Lifetime Products’ product development

Megan Peitz

Megan Peitz

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Early-stage consumer insights to quickly guide Nestlé’s product development

Matt Warta

Matt Warta

Purpose Built Innovation: Aligning Product to Need

Insights Industry News

Purpose Built Innovation: Aligning Product to Need

Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Research Methodologies

10 Key Product Testing Market Research Insights

Ten key product testing insights that can help put your product launch on-track for short-term adoption and long-term profitability.

Colson Steber

Colson Steber

Trends in Insights from Research with Moms

Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.

The GutCheck

The GutCheck

Insights Industry News

Implicit Testing in Consumer Product Research

Layering in implicit associations is key to good product research.

Daniel Blatt

Daniel Blatt

Product Innovation: The Basics

Research Methodologies

Product Innovation: The Basics

In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

Customer Experience (CX)

4 Tips for Successful Customer Co-Creation

Kevin Lonnie shares his four tips towards successful customer co-creation.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Power of Crowd is in Co-Creation, Not Crowdsourcing

Insights Industry News

Power of Crowd is in Co-Creation, Not Crowdsourcing

The best option for successful product ideation lies in customer co-creation and not crowdsourcing.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

5 Tips for Creating a New Product or Solution

Insights Industry News

5 Tips for Creating a New Product or Solution

How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.

TRC Market

TRC Market

Research Methodologies

Come on Down! What Game Shows Can Teach Us About Co-Creation

A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Google Makes Their Market Research Play: Now What?

Brand Strategy

Google Makes Their Market Research Play: Now What?

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

Jason Anderson

Jason Anderson

Owner at Datagame

Insights Industry News

The Innovation Funnel: Bringing Ideas To Life

An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel?

Tamara Barber

Tamara Barber