Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Purchase intent questioning does not accurately mirror shopper choice.
Customer purchase intent in completing online shopping sessions.
Unknown product descriptors have an effect on price and appeal.
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
How Nationwide designed a debt-reduction product with differentiated market features.
Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent.