A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.
A few tips for newcomers working at MR agencies on the "Marketing Research 101" basics of how to respond to a client brief.
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
Say you want to gauge how often people wash their cars. Or drink orange juice... There are two primary ways you can ask this.
What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.
When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be responsible for the