Archive: radio

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Customer Experience (CX)

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

David Brudenell

David Brudenell

Managing Director at Eclipx Group