Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
It’s still important to stay close to our communities and provide the kind of management and support clients need.
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.
Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
It's been awhile since we did one of the CEO series interviews so I'm excited to get us back on track with today's installment: a conversation with Andrew Needham, CEO of
In this interview we discuss the role of MROCs in MR, other methods being integrated into the community model, and the future of research.