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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: research fundamentals
Research Methodologies
Stuck in the Story Loop
Do you know the difference between content and storytelling?
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Insights Industry News
How to Think About ‘Insight’ for Real Business Impact
Are traditional views of insights outdated in today’s fast-paced business environment?
Tamara Franklin
Content Marketing Manager at AYTM
Research Methodologies
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Research Technology (ResTech)
Machine Learning in Market Research
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Brooke Patton
Marketing & Content Specialist at GutCheck
Research Methodologies
Introducing Design Fundamentals For Researchers
In this Monthly Dose of Design, get caught up with the fundamentals for market researchers and make your work stand out.
Emma Galvin
Creative Designer at Northstar Research
CEO Series
Vital Statistics You Never Learned…Because They’re Never Taught
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
Kevin Gray
President at Cannon Gray
Insights Industry News
Reaching for the Stars While Standing on a Garbage Pile
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
Ron Sellers
Research Methodologies
6 “Back to Basics” Steps Researchers Should Practice
With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.
Brian Lamar
Vice President, Insights at EMI Research Solutions
CEO Series
Silos: Good for Grain, Bad for Market Research
Overcome silos in the market research process by combining different parts of the data puzzle from the beginning to make them work together.
Keri Vermaak
Regional Engagement Director at Infotools
CEO Series
2 Essential Questions You Need to Be Asking Your Data Provider
The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Melanie Courtright
Insights Industry News
An Insight Professional’s Biggest Pain Is…?…Creating No Change!
Looking at three areas of pain in the insights industry, and how to ease those pain points.
Martin Silcock
Insights Industry News
This Is A Test. This Is Only A Test.
Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.
Steve Needel,
CEO Series
The Scientific Method: How Does it Relate to Insights and Market Research?
Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.
Ray Poynter
Managing Director at The Future Place
Research Technology (ResTech)
Putting the Human Touch Back in Market Research
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
Jim Longo
Co Founder & Senior Vice President - Research Solutions at Discuss.io
Insights Industry News
The Future of Research in Talent & Training
Talent shortage? Could very well happen if the way in which we hire and train the people doesn’t keep pace with change.
Cambiar
Guest blogger at Cambiar
Insights Industry News
Shocking Incompetence by a Major Brand
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Ron Sellers
Research Methodologies
Agile Market Research 2.0: The Quick Consumer Read
What clients are looking for when they are asking for an agile market research solution is a quick consumer read.
Matt Warta
Research Methodologies
Getting Back To Basics: Mixed Modal Is Garbage
Mixing data collection modes is bad research and no amount of convenience or expediency will change that.
Paul Richard
Research Methodologies
Quit Using Quant As A Crutch
Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.
Matt Warta
Research Methodologies
Real-time Marketing & The Rise Of Agile Market Research
Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Research Methodologies
The Black Hole of Research: Dull but Critical
Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher.
Ron Sellers
Insights Industry News
Linking Insights to Marketing Strategy! A Client-Side Perspective
To ensure insights are linked to strategy and decision making, it is essential to integrate Action Planning into the MR process.
Neal Cole