Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Quest Mindshare
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…
By Greg Matheson
Incentivize B2B survey respondents without sacrificing data quality.
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Optimize DIY surveys to make them more effective and strengthen data.
The insights industry is facing a global supply shortage.
Capturing intensity improves the accuracy of experience types by at least 60%.
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...
7 tips to build a reliable wireframe for online platforms.
Unleash the true power of your community using apps.
Using in-depth, real-time community conversations for targeted insights.
Win your consumer’s attention by creating a rewarding experience for respondents.
Gamifying research offers a look into players’ implicit and system 1 thinking
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches
Capturing mobile respondents’ attention with concise questionnaires
Exceptional respondent experience begins with human empathy
Finding quick & actionable insights through a compelling respondent experience
Best-practices to address the issue of accessing quality and representative sample.
A creative approach to increase respondent engagement
Adoption of user experience & accessibility for higher engagement.
Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Improve your questionnaires with visual design for higher respondent engagement.
Find out how to conduct successful research in Latin America with this guide to navigating the region.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.
Why we need to find the human soul within a brand.
Fetch has built a model to empower consumers in the store to make the experience easier.
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.
When it comes to developing a purely representative sample, telephone research is still far better than online research.
It is important to consider both the strategic and the tactical to get a complete picture of your research.
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...
Mobile research will become the methodology of choice for much of our work in emerging markets.
The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.
Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Edward Appleton on the potential implications of behavioral economics for quantitative research.
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
We wonder why participation rates in research are plummeting? Here are 10 reasons to consider.
Using sliders in online surveys may increase engagement, but also introduce bias.
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?
We as researchers don’t get to define quality for our clients. We need to view things from a client perspective.
What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.
Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement.
Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...
One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.
MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made
I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...
Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...
I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.
Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...
The benefits of mobile research include further engaging participants, as well as providing them with increased convenience.
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...
If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...
The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...
I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...
For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...
Instead of firing the focus group, we need to raise the bar on the researchers. You raise the bar by insisting on a professional.
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...
Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.
New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.
Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importan...
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...
by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...
By Kevin Lonnie, CEO of KL Communications “The most imaginative influences often come from the most unlikely sources.” The above is a quote from a rec...
Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?
Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.
By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...
The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...
Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...
Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.
So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...
If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin. The premise of the book is that we live and work in a hyper…
It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...
Lenny Murphy notes some recent writings on the future of market research from across the industry.
I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...
Survey invites, much like online surveys, should be short, simple, and clear.
A collection of recent content on mobile market research from across the industry.
By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.
It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...
The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.
Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...
As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.
As mobile interfaces improve, the applicability of mobile in market research will only grow.