Archive: sales

The “S” Word – Part 6 Planning the ABCs

The Data Story Coach

The “S” Word – Part 6 Planning the ABCs

Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

The “S” Word – Part 5: Pitch Perfection

The Data Story Coach

The “S” Word – Part 5: Pitch Perfection

Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

Explaining the Say-Do Gap

Focus on APAC

Explaining the Say-Do Gap

The Challenge Helping people understand the difference between why consumers say things but don’t do them is an important part of the job for a resear...

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

The “S” Word – Part 4 Craft your Connections

The Data Story Coach

The “S” Word – Part 4 Craft your Connections

Editor’s Note: As part of our ongoing series diving into the world of sales, part four explores the power if preparation and how to craft your connect...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative