Archive: salesforce

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Brand Strategy

SalesForce Acquisition of Radian6: Is Market Research Paying Attention?

Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook