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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: sample quality
Focus on APAC
A Complete Guide to Significance Testing in Survey Research
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
Dynata
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.
By Steven Millman
Data Science
Why the Sampling Ecosystem Sets Up Honest Participants for Failure
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
Karine Pepin
Co-Founder at The Research Heads
Research Methodologies
Without Sample Strategy, Your Research Stands for Nothing
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Brian Lamar
Vice President, Insights at EMI Research Solutions
Focus on APAC
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
Overcoming the Biggest Threats to Market Research
Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...
Jonathan Ephraim
President & Co-founder at IntelliSurvey
It is Time to Quit the Mobile Sampling Skepticism
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Jesper Kvisgaard
CCI Director at CO-RO
LevelUP Your Research
When in Doubt, Bootstrap it Out!
We marketing researchers can create quite complex data systems that start to push the limits of formulas in stat textbooks to determine confidence int...
Joel Rubinson
President at Rubinson Partners Inc
NewtonX
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…
By Sascha Eder
Dynata
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…
By Pete Cape
The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…
By Sam Pisani
iMotions
Why Emerging Methods Hold the Keys to Brand Success
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits around everything from food and entertainment to shopping…
By Peter Hartzbech
Research Methodologies
Not a Small World after All: Are Your Surveys Reaching the Right Audiences?
MR that taps into a deep pool of populations reveals valuable insight.
Andrew Jones
VP, Customer Success at Cint
Research Methodologies
Applying the Swiss Cheese Model to Survey Fraud
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Karine Pepin
Co-Founder at The Research Heads
Research Methodologies
Verifying Phone Numbers in the UK
The importance of validating phone numbers in samples.
Martin Cawley
Associate Director at Sample Answers Ltd
Insights Industry News
What Does “The Office” Have in Common with the Market Research Sample Supply Chain?
Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.
Patrick Stokes
CEO & Founder at Rep Data
Research Methodologies
Attracting the Right Members for a Successful Community
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
Research Methodologies
The Problem with Blaming the Survey for Poor Data Quality
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
CEO Series
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Focus Groups
Supply, Demand and Sustainability in Market Research
The insights industry is facing a global supply shortage.
Bonnie Breslauer
Chief Customer Officer at DISQO
Quality Insights Depend on Quality Data Collection Processes
Layering a quality-control approach produced high-quality data.
Chuck Miller
Founder, Digital Marketing & Measurement at DM2
Artificial Intelligence and Machine Learning
The New Dynamics of Online Sample Quality
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Bob Fawson
EVP, Business Operations and VP Global Knowledge Management at Dynata
Research Technology (ResTech)
Essentials When Building an Online Sample Platform
The three-building blocks you need to master to build a reliable, representative online sample platform.
Art Padilla
Director of Panels at ThinkNow
Research Methodologies
Observational Data Has Problems. Are Researchers Aware of Them?
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls
Ray Poynter
Managing Director at The Future Place
Brand Strategy
Back to the Future: Why Cost-Effective, High-Quality Research is Within our Grasp
Should we ever be ok with “just good enough” when it comes to phone interviews?
Simon Chadwick
Research Methodologies
Transparency: Shedding light on sample
Sample suppliers must increase the transparency of sample recruitment and the use of technology in providing quality sample.
JD Deitch
Chief Operations Officer at Cint
CEO Series
Online Sample Quality – 4 years later
Four years after the provocative article & observations from the insides of the online sample machinery.
Scott Weinberg
Research Methodologies
Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)
More researchers are turning away from massive surveys and are embracing the power of actual conversations
Jack Pratten
CEO at Respondent Inc
Brand Strategy
The Importance of Transparency in Sample
Lack of transparency in sample supply is bad for everyone, thus a sample marketplace can potentially solve many challenges
Tre Rials
Research Methodologies
When Will the Sample Industry Really Lay Down the Law on Sample Fraud?
Technology is both a friend and an enemy when it comes to the problem of sample fraud. Steps must be implemented to combat the problem.
John Schiela
at Phoenix Marketing International
Research Technology (ResTech)
Blockchain and Market Research: Hype or Hope?
Discussion on the opportunities, hype, and applications of blockchain in MR
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Let’s Stop Talking About Mobile Surveys
3 forward-looking solutions to the issue of sample quality
JD Deitch
Chief Operations Officer at Cint
Can Research be Right if the Participants are Wrong?
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
Hugh Carling
Co-Founder at Liveminds
Insights Industry News
Is Your Sample Quality Getting Better or Worse?
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
Phil Moyer
Focus Groups
GRIT Says Panel Woes Are Jeopardizing MR’s Future.
We have to overcome a common misconception about what mobile research really is, and what it can accomplish.
Michael Smith
Research Methodologies
Heal Thyself! When Will Market Research Get Serious About Sample Quality?
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Allan Fromen
Research Methodologies
An Open Discussion on the Impact of Respondent Sourcing
Frank Kelly explains how the quality of your research relies on the source of your respondents.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI
Has Research Quality Really Gone Downhill?
Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.
Ron Sellers
Research Methodologies
Is Online Sample Quality A Pure Oxymoron?
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
Scott Weinberg
Insights Industry News
Why Are We Hiring Cheerleaders When We Need Quarterbacks?
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...
Ron Sellers
TMRE 2010: Projectability and a Challenge To Online Panels
by Bill Weylock, Action Insights – First session of my afternoon: relative projectibility and sampling reliability. REI determined that the rising per...
Bill Weylock
Research Methodologies
The Model Respondent Comes with the Model Provider
As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.
Sean Case