Archive: segmentation

Research Methodologies

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

Focus on APAC

As businesses aim to deliver personalized experiences, customer segmentation remains a critical tool. Learn how to enhance customer segmentation strat...

Behavioral Science

Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices.

Generational Insights

This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people...

Focus on APAC

Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there a...

LevelUP Your Research

What is Consumer Segmentation? Consumer segmentation is a process of organizing consumers into distinct groups based on needs, personal values, produc...

Research Methodologies

When does misrepresentation of statistical outcomes turn into fraud?

LevelUP Your Research

How to differentiate between a segment and an audience.

LevelUP Your Research

Why your insights should be both descriptive and predictive.

Research Methodologies

Respondent experience remains key to producing quality sample data.

Research Technology (ResTech)

Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business.

Since the pandemic began, four consumer tribes have emerged, showing the varying emotional states of consumers around the world.

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?

Consumer Insights 101. What are they and how do you use them?

The Respondent Experience

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Brand Strategy

Simon Chadwick & Andrew Cannon on “ROI Partnerships”.

Endangered Species Chocolate case study on customer segmentation analysis.

Dig Insights created a segmentation for Rogers Communications enabling a data-driven strategy.

Digital tracking is a win-win situation for both brands and consumers

Segmentation and attribution can be combined by marketers, helping to optimize budgets and expand target reach

Burke created an in-depth segmentation initiative & marketing strategy

Data Science

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Research Technology (ResTech)

Conducting segmentation studies using MaxDiff and Latent Class models represents a powerful combination of tools for marketing researchers.

Insights Industry News

Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.

Research Methodologies

Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here’s how that can change.

CEO Series

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

An app that compiles the content from your Facebook profile and allows users to “Create and explore a visual archive of your social life”.

There’s no blanket answer to what defines a Catholic, or a liberal, or most other subgroups. Labels are easy and definitions are challenging – but goi...

Research Methodologies

A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography