Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference in NYC.
Last week's Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.