Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...
Why gender-based marketing is fast becoming obsolete.
Popularizing the Consumer to Consumer (C2C) model in e-commerce.
Three different generations’ shopping habits look very different.
Digitally driving shopper growth by managing online product content.
The change in snack shopping habits and trends.
They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...
Brands need to regain consumer trust in 2021. What does that mean for businesses?
It’s 2021 and the Cola Wars are back!
Learn how the finance industry can fight back with better insights.
Can you guess what consumers said was the most important factor when deciding on a big purchase?
Why consumers are now relying less on memory-based decision making.
Learn how to study consumer choices in the age of the one-click shopper.
Is human recall reliable enough for conducting shopper research?
Understanding the millennial market and the shift towards a market focused on instant gratification.
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Technological changes in collecting behavioral data.
Understanding the “shopper reality” for consumer insights.
Shoppers are too often left out of the conversation that determines the success for brand growth
Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers
Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge
CX needs to be placed in context of other shopping factors
Shopper research can adapt to a changing consumer journey by combining new and traditional approaches.
Category management is being used by retailers and manufacturers to deliver what shoppers want.
In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
The data in the GRIT report suggests that our industry is a strong adopter of technologies.
Is there anything like a shopper journey? The answer is sometimes yes and sometimes no.
The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?