Archive: shopper insights

Redefining Brand Tracking with a Consumer-Centric Approach

Research Methodologies

Redefining Brand Tracking with a Consumer-Centric Approach

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

Rebecca Brooks

Rebecca Brooks

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

The Customer to Customer Revolution

Executive Insights

The Customer to Customer Revolution

Popularizing the Consumer to Consumer (C2C) model in e-commerce.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

24 Unexpected Behaviors of Generations X, Y, + Z

24 Unexpected Behaviors of Generations X, Y, + Z

Three different generations’ shopping habits look very different.

Troy Harrington

Troy Harrington

Sr. Product Marketing Manager at MFour Mobile Research

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Artificial Intelligence and Machine Learning

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Digitally driving shopper growth by managing online product content.

Ruben Nazario

Ruben Nazario

Vice President, Digital Shopper Innovation at Behaviorally formerly PRS

Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics
Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Rise of the Super Shopper in Omnichannel Retail

Behavioral Science

The Rise of the Super Shopper in Omnichannel Retail

They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...

Nicole Alfano

Nicole Alfano

Senior Product Manager at Behaviorally (Formerly PRS)

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Consumer Behavior

Spotlight on North America: Consumer Trends in the “Year of the Brand”

Brands need to regain consumer trust in 2021. What does that mean for businesses?

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

Coke vs Pepsi: Modern Day Cola Wars

Coke vs Pepsi: Modern Day Cola Wars

It’s 2021 and the Cola Wars are back!

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Here’s Why 49% Buy Luxury Products in a Pandemic

Here’s Why 49% Buy Luxury Products in a Pandemic

Learn how the finance industry can fight back with better insights.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

In-store vs Online Shopping: Where and What Consumers Buy

Insights Industry News

In-store vs Online Shopping: Where and What Consumers Buy

Can you guess what consumers said was the most important factor when deciding on a big purchase?

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You

Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You

Why consumers are now relying less on memory-based decision making.

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

Influencing Consumer Choice in a Time of Amazon

Research Technology (ResTech)

Influencing Consumer Choice in a Time of Amazon

Learn how to study consumer choices in the age of the one-click shopper.

Mike Mabey

Mike Mabey

Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Brand Strategy

Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data

Is human recall reliable enough for conducting shopper research?

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers

Understanding the millennial market and the shift towards a market focused on instant gratification.

Nicole Bitette

Nicole Bitette

Exciting Times for the Market Research Industry Ahead

Exciting Times for the Market Research Industry Ahead

Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.

Joris De

Joris De

Partner at EyeSee Research

Advancements in Understanding Shopper Data

Advancements in Understanding Shopper Data

Technological changes in collecting behavioral data.

Mike Oberholtzer

Mike Oberholtzer

Understanding Shopper Reality: The Role of Next Generation In-Context Research

Understanding Shopper Reality: The Role of Next Generation In-Context Research

Understanding the “shopper reality” for consumer insights.

Sam Albert

Sam Albert

Retailer Planning: Drowning in Data

Retailer Planning: Drowning in Data

Shoppers are too often left out of the conversation that determines the success for brand growth

Shopper Intelligence

Shopper Intelligence

Small is the New Big

Small is the New Big

Coca-Cola asked Nielsen to create a framework for small stores to effectively compete against large retailers

Mitch Barns

Mitch Barns

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

CEO Series

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

In the Eye of the Beholder

Customer Experience (CX)

In the Eye of the Beholder

CX needs to be placed in context of other shopping factors

Steve Needel,

Steve Needel,

Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research

Research Methodologies

Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research

Shopper research can adapt to a changing consumer journey by combining new and traditional approaches.

Rebecca Brooks

Rebecca Brooks

I Have A Dream

Research Methodologies

I Have A Dream

Category management is being used by retailers and manufacturers to deliver what shoppers want.

Steve Needel,

Steve Needel,

Insights Industry News

One to One Marketing is a Myth

In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Insights Industry News

Culture Shifts Affecting the Post-Modern Consumer

To be customer centric, your brand needs to invest to understand and respond through your brand strategy.

Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Research Technology (ResTech)

Understanding Price Sensitivity in the Grocery Aisle

Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

The Market Research Industry: Early Adopter or Laggard?

The data in the GRIT report suggests that our industry is a strong adopter of technologies.

Matt Warta

Matt Warta

Research Methodologies

Is Path to Purchase the Road to Perdition?

Is there anything like a shopper journey? The answer is sometimes yes and sometimes no.

Steve Needel,

Steve Needel,

Insights Industry News

Helping Marketers To Sell More Stuff

The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal – although we think we do.

Steve Needel,

Steve Needel,

CEO Series

#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO

The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

Customer Feedback Technology: What’s Next?

Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?

Kimberly Nasief-Westergren

Kimberly Nasief-Westergren

President & Co Founder at Measure Consumer Perspectives