What differentiates the more than 1,000 social media monitoring tools that are currently available?
Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.
Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.
The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.
Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”.
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.