As people use social media differently, as APIs change, social media monitoring programs can behave strangely.
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Is Social Media getting a bad deal? I can't speak for Marketing, but for Insights I'd say we ignore Social Media at our peril. Here's why.
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I came away with one v
A light take on seeking consumer intelligence from social media monitoring.
Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and
Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye
As BP & P&G are finding out, in today’s 24/7 converged communications world, social media is not simply a way for brands to engage with consumers, but even more important